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Leading Salty Snacks Brand Drives 2x Household Lift vs. Category Norm on Ibotta - ABCS Insights
Learn how this salty snack brand doubled category benchmarks for incremental sales performance on the IPN.
Jan 20, 2026
Predictions: How Verified Outcomes and Mid-Flight Optimization Will Shape 2026
Ibotta CRO Chris Riedy shares his 7 predictions for where the digital advertising space is headed in 2026.
Jan 8, 2026
Ibotta CEO Bryan Leach Joins the CPG Guys to Discuss the Company’s Evolution and the Shift Toward the Outcomes Era
From the CPG Guys podcast: Ibotta CEO Bryan Leach breaks down the shift to the Outcomes Era. Learn how LiveLift drives incremental CPG sales at scale.
Dec 17, 2025
Embracing the Outcomes Era: Ibotta & Liquid Death Q&A at Brandweek 2025
Ibotta and Liquid Death discuss how performance marketing enhances value and growth for the CPG industry.
Nov 19, 2025
Insight to Action: How CPGs Can Navigate SNAP Program Changes
As SNAP changes impact shopper behavior, CPGs must protect share. Get a playbook on using promotions, measuring incremental sales, & winning in value channels.
Nov 17, 2025
Introducing Matched Audiences: Measuring incremental sales for the CPG industry
This whitepaper provides a deepdive into our LiveLift measurement methodology and the first-party data that makes it so powerful.
Nov 3, 2025
CPG Promotions Are Entering the Outcomes Era
CEO Bryan Leach shares his vision for the future of the CPG industry and the role Ibotta will play.
Nov 3, 2025
Liquid Death Accelerates New Product Line Penetration, Achieving 63% Shorter Purchase Cycle
Learn how Liquid Death used Ibotta's LiveLift™ tool to achieve a 19% sales increase and 63% shorter purchase cycle. Discover the breakthrough measurement and optimization strategy CPG brands are using to drive incremental, profitable growth and measure on an ongoing basis.
Nov 3, 2025
Partnering to Revolutionize CPG Marketing: Ibotta and Circana Q&A at Groceryshop 2025
Ibotta’s CRO Chris Riedy and Circana’s Michael Ellgass discuss the importance of their new partnership.
Oct 9, 2025
8 Stats That will Change Your Holiday Brand Strategy
Get 8 key stats from Ibotta’s survey of over 1,500 holiday shoppers to transform your CPG brand strategy.
Oct 7, 2025
Why Our New Circana Partnership Matters for CPGs, Retailers, and Shoppers
Earlier today, we announced an exciting strategic partnership with Circana. For the first time in Ibotta's history, third-party lift studies will be available to measure the incremental sales that Ibotta delivers. By applying Circana’s unmatched consumer intelligence and analytical rigor to Ibotta’s industry-leading digital promotions network, CPG brands can have more confidence than ever before in their ability to achieve profitable revenue growth at scale.
Oct 1, 2025
Holiday Outlook 2025: 5 Data-Backed Strategies to Unwrap Brand Success
Get insights from Ibotta’s first-party data informing winning holiday brand strategies.
Sep 3, 2025
What Brands Really Want from Retail Media
Discover what brands want from retail media in today’s complex environment from an EMARKETER Q&A with Ibotta.
Jul 22, 2025
Ibotta's Latest Partnerships Unlock New Opportunities for BevAlc Brands
Learn how Ibotta’s expanded partnerships help BevAlc brands tap into the fast-growing delivery channel.
Jul 14, 2025
Back to School 101: Consumer Insights and Purchase Trends to Inform Your Marketing Strategy
Get ready for back-to-school by learning from Ibotta’s latest consumer insights and studying seasonal purchase trends.
Jun 5, 2025
How Brands Can Ace the Back-to-School Season
Discover how the Ibotta Performance Network (IPN) can help CPG brands win the back-to-school season.
May 8, 2025
Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy
Discover impactful summer 2025 CPG brand strategies from the Ibotta Performance Network (IPN).
Apr 24, 2025
How to Win Grocery Shoppers’ Loyalty in a Price-sensitive Market
Learn how to win grocery shoppers’ loyalty in a price-sensitive market from an EMARKETER Q&A with Ibotta.
Apr 1, 2025
The 2024 State of Spend
This survey of 5k+ consumers and 400 CPG marketers explores the state of spend in the US grocery sector.
Mar 7, 2025
How to Make the Most of Your Loyalty Program with the IPN
Learn how the Ibotta Performance Network can help your business get the most from your loyalty program.
Feb 13, 2025
The Value of $7 Million: Comparing Big Game Ads and IPN Promotions
Discover what $7 million, the cost of a Big Game advertisement, purchases on the Ibotta Performance Network.
Jan 14, 2025
DoorDash is Joining the Ibotta Performance Network
Learn about the partnership between the Ibotta Performance Network and DoorDash.
Jan 7, 2025
Category Deepdive: November 2024
Explore the November YoY grocery shopping trends and learn how the IPN can help boost marketing efforts.
Dec 17, 2024
7 Retail Trends to Watch in 2025
Discover the Ibotta Performance Network's predictions for retail trends in 2025.
Dec 12, 2024
Integrating with the IPN: What to Know and How it Works
Learn how to Integrate your rewards program and gain access to 4X more national CPG offers with the IPN.
Nov 19, 2024
Category Deepdive: October 2024
Explore the October YoY trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
Nov 13, 2024
How the IPN Outperforms with 4X More National CPG Offers
Learn how the IPN provides more national CPG offers, helping retailers and publishers win.
Nov 5, 2024
Holiday Outlook: How Brands Can Drive Incremental Sales This Season
In Holiday Outlook, see how brand marketers can craft revenue-driving strategies to end the year strong.
Oct 29, 2024
This Women's Apparel Brand Unlocked 120% Sustained Growth With the IPN. Here's How
See how this women's apparel client attracted new customers and stole market share by leveraging the IPN.
Oct 16, 2024
Category Deepdive: September 2024
Explore the September YoY trends and drill down into your sub-category by contacting an Ibotta rep today.
Oct 15, 2024
Holiday Outlook: 10 Shopping Trends You Can’t Afford To Miss
Discover the top 10 shopping trends your brand can't afford to miss for the holiday season.
Sep 19, 2024
Category Deepdive: August 2024
Explore the August YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Sep 16, 2024
Category Deepdive: July 2024
Explore the July YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Aug 22, 2024
Instacart is Joining the Ibotta Performance Network (IPN)
Learn about the Ibotta Performance Network's partnership with leading grocery technology company Instacart!
Aug 13, 2024
Personal Care: IPN Campaign Performance
See how personal care clients can utilize the Ibotta Performance Network to achieve their goals.
Aug 2, 2024
Category Deepdive: June 2024
Explore the June YoY trends and gain insight to your sub-category. Plus, get in contact with a rep today.
Jul 18, 2024
Category Deepdive: May 2024
Explore the May YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Jun 20, 2024
Everyone Wins With the IPN. Here's How
The Ibotta Performance Network is generating a “win-win-win” situation for consumers, brands, and retailers.
Jun 19, 2024
Back to School: How General Mills Increased Cross-Promotion & Incremental Sales
See how General Mills won the back-to-school season with the help of the Ibotta Performance Network (IPN).
Jun 5, 2024
Category Deepdive: April 2024
Explore the April YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Jun 5, 2024
Inside the IPN: What Every Brand, Retailer & Publisher Should Know
Discover everything you need to know about the Ibotta Performance Network (IPN), from what it is to who uses it!
May 23, 2024
Schnucks is Joining the Ibotta Performance Network (IPN)
St. Louis-based regional grocery chain Schnucks is officially joining the Ibotta Performance Network (IPN).
May 21, 2024
Retailer partner solutions
Discover how Ibotta is pioneering Rewards as a Service with over a decade of direct-to-consumer experience.
May 9, 2024
Category Deepdive: March 2024
Explore the March YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Apr 29, 2024
Frozen meals: IPN Campaign Performance
This frozen meal brand used the Ibotta Performance Network to steal market share from top competitors.
Apr 18, 2024
Soft Drinks: IPN Campaign Performance
This case study shows the effectiveness of driving trial of a new soft drink on the Ibotta Performance Network.
Apr 3, 2024
Chips: IPN Campaign Performance
This chip brand partnered with the Ibotta Performance Network to drive portfolio sales.
Apr 2, 2024
Frozen Breakfast: IPN Campaign Performance
This frozen breakfast brand partnered with the Ibotta Performance Network to drive sales and awareness.
Apr 1, 2024
Soda: IPN Campaign Performance
This soda brand converted 57% new and competitive shoppers by leveraging the Ibotta Performance Network (IPN).
Apr 1, 2024
Category Deepdive: February 2024
Explore the February YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Apr 1, 2024
Summer Outlook 2024: Seasonal CPG Trends to Build Your Marketing Strategy
Understand consumer shopping behavior and dive into seasonal trends for summer 2024.
Mar 11, 2024
Family Dollar is joining the Ibotta Performance Network (IPN)
Family Dollar recently announced its decision to join the Ibotta Performance Network (IPN).
Mar 7, 2024
Know Your Marketing ROI: Shedding Light on Marketing Mix Modeling (MMM)
Is marketing mix modeling the right approach to media measurement? Consumer-level measurement can help.
Feb 28, 2024
Electronics: IPN Campaign Performance
When activating on the IPN, this electronics brand drove a 605% lift in daily sales vs. pre-campaign period.
Feb 20, 2024
Category Deepdive: January 2024
Explore the January YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Feb 14, 2024
AppCard is joining the Ibotta Performance Network (IPN)
See why AppCard is joining the Ibotta Performance Network (IPN).
Feb 5, 2024
Category Deepdive: December 2023
Explore the December YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Jan 16, 2024
Category Deepdive: November 2023
Explore the November YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Dec 12, 2023
Home Improvement: IPN Campaign Performance
A home improvement brand drove a 56.9% lift in daily sales on the Ibotta Performance Network. Learn how.
Dec 7, 2023
2024 Outlook: Bold Predictions for Brands and Retailers
Find bold strategies to maximize store visits, drive sales volume, and overcome challenges in the year ahead.
Dec 4, 2023
Category Deepdive: October 2023
Explore the October YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Nov 14, 2023
Toys: IPN Campaign Performance
On the IPN, this toy brand drove a +121% lift in daily sales vs. pre-campaign period. Learn more here.
Nov 9, 2023
The State of Spend: Reaching Today’s Shopper
Read our 2023 State of Spend report and learn about the grocery trends taking center stage.
Oct 30, 2023
Looking for Scale? The Ibotta Performance Network is Available to 100% of Walmart Customers
Walmart has joined the Ibotta Performance Network to deliver manufacturer offers to all Walmart customers.
Oct 24, 2023
Category Deepdive: September 2023
Explore the September YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Oct 16, 2023
Live now: Dollar General Cash Back Rewards powered by the Ibotta Performance Network
See how the DG Cash Back program is supported through the Ibotta Performance Network (IPN).
Oct 3, 2023
The State of Grocery
From the pandemic to evolving consumer habits, the grocery industry faced challenges in 2023. Learn how.
Sep 18, 2023
Category Deepdive: August 2023
Explore the August YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Sep 5, 2023
Holiday 2023 Guide: Seasonal Trends to Build Your Marketing Strategy
Ibotta surveyed consumers and industry experts about holiday marketing strategies. See what we learned.
Aug 21, 2023
Category Deepdive: July 2023
Explore the July YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Aug 10, 2023
Category Deepdive: June 2023
Explore the June YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Jul 13, 2023
Category Deepdive: May 2023
Explore the May YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Jun 7, 2023
Category Deepdive: April 2023
Explore the April YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
May 8, 2023
Oatmeal: IPN Campaign Performance
An oatmeal brand had a 311% lift in daily sales and accelerated the buying cycle with the IPN. Learn how.
Apr 28, 2023
Back to School 2023 Guide: Seasonal Trends to Build Your Marketing Strategy
Utilizing Ibotta's first-party data, uncover the shopper mindset on brand loyalty during back to school.
Apr 27, 2023
Sandwich Bread: IPN Campaign Performance
The IPN helped this bread brand see a lift in daily sales and an accelerated buying cycle. Learn more.
Apr 26, 2023
Frozen Multi-Serve Meals: IPN Campaign Performance
On the IPN, this frozen meals brand had a +280% lift in daily sales and an accelerated buying cycle.
Apr 25, 2023
Category Deepdive: March 2023
Explore the March YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Apr 11, 2023
Candy: IPN Campaign Performance
The IPN helped this candy brand reach a lift in daily sales and an accelerated buying cycle. Check out how.
Apr 11, 2023
Frozen Pizza: IPN Campaign Performance
This traditional frozen pizza brand had a +3,050% lift in daily sales with the IPN. Learn more here.
Apr 10, 2023
The End of the FSI?
Free-standing inserts (FSIs) are on the decline, prompting marketers to reconsider the strategy.
Apr 5, 2023
Deodorant: IPN Campaign Performance
A deodorant brand had a lift in daily sales and accelerated the buying cycle by 70% with the IPN. Learn how.
Mar 30, 2023
Ibotta Becomes the Brand Sponsor of Debut Formula 1 Driver, Logan Sargeant
Ibotta, the leading digital rewards platform, announced its sponsorship of Logan Sargeant.
Mar 21, 2023
Ibotta & Starry: Launching New Products in an Inflationary Market
New products provide insight into what’s resonating with consumers & trends the CPG industry should watch.
Mar 21, 2023
Greek Yogurt: IPN Campaign Performance
Learn how this Greek yogurt brand had a +133% sales lift and accelerated the buying cycle by 51% on the IPN.
Mar 21, 2023
Toilet Paper: IPN Campaign Performance
Learn how the IPN helped this toilet paper brand see a +75% sales lift and an accelerated buying cycle.
Mar 15, 2023
Seltzers, Tonics, and Soda Water: IPN Campaign Performance
A seltzer, tonic & soda water brand saw a lift in daily sales & accelerated the buying cycle with the IPN.
Mar 10, 2023
Hamburgers & Hot Dogs: IPN Campaign Performance
The IPN helped this brand see a +366% lift in daily sales and an accelerated buying cycle. Learn how here.
Mar 10, 2023
Summer Kickoff 2023 Guide: Seasonal Category Trends to Build Your Marketing Strategy
Learn what the summer shopping season has in store for brands and retailers with our 2023 summer outlook.
Mar 9, 2023
Ibotta and Procter & Gamble's Swiffer Deliver Extra Savings During Economic Uncertainty
The IPN is distributing a massive amount of savings to shoppers during times of economic uncertainty.
Feb 16, 2023
Dollar General partners with Ibotta, joins the IPN
Dollar General is partnering with the Ibotta Performance Network! Learn what this means for brands and consumers.
Jan 19, 2023
Ibotta Properties and Ibotta Performance Network Overview
Ibotta properties — our app and browser extension — connect brands with millions of millennial consumers.
Jan 6, 2023
2023 Outlook: The Accelerated Rise of Private Label
We're predicting a continued rise in private label shifts in 2023. Learn what your brand can do to combat it.
Dec 12, 2022
Ibotta & General Mills: Fighting inflation, winning back market share
Learn about the General Mills success on the IPN in this conversation between Bryan Leach and KC Glaser.
Nov 2, 2022
Holiday 2022 Outlook: Inflation & shoppers trading down
CPG brand managers and shopper marketing teams are crafting new strategies for the holiday season. Discover why.
Oct 3, 2022
Live now: Walmart Cash with digital offers powered by the Ibotta Performance Network
Walmart Cash, powered by the IPN, gives Walmart account holders a fun and easy way to earn cash back.
Aug 24, 2022
How Inflation May Impact Advertiser, Consumer, and Retailer Relationships
Learn how growing inflation could impact advertiser, consumer, and retailer relationships in the future.
Jul 18, 2022
Lessons Learned From the 2022 Upfronts and Newfronts
The digital marketplace is causing shifts in consumer preferences. How should advertisers respond?
Jun 27, 2022
Category Pacesetters: April 2022
Explore the April YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
May 17, 2022
Ibotta and Walmart Discuss Innovative New Digital Offers Program
Discover the benefits of the Ibotta Performance Network with Chris Cracchiolo in this webinar with Walmart.
May 2, 2022
Reimagining Click and Collect in the Post-Pandemic World
Learn how the pandemic has made Click & Collect (C&C) shopping methods more popular and why it's here to stay.
Apr 28, 2022
Category Pacesetters: March 2022
Explore the March YoY trends and gain insight into your sub-category by contacting an Ibotta rep today.
Apr 25, 2022
Cash Back Rewards Leader Ibotta Unveils B2B Solutions for Advertisers, Retailers, and Publishers
The IPN helps brands maximize incremental return while delivering digital promotions at unprecedented scale.
Apr 7, 2022
Maximize Your Ad Spend By Focusing on the Bottom of the Funnel
Performance-based models like the IPN enable brands to move consumers through the entire marketing funnel.
Apr 4, 2022
Ibotta Data Shows Private Label Purchases Vary Dramatically Across Categories
Gain insight on the current state of private label and what it means for both brands and retailers.
Mar 31, 2022
Help Ibotta and Feeding America Fight Hunger and Reduce Waste During Earth Month
Learn how Ibotta and our partners team up with Feeding America to combat hunger and food waste in the U.S.
Mar 9, 2022
Ibotta Kicks Off Year-Long Partnership With Feeding America
Learn about how we're combating hunger and food waste in our partnership with Feeding America.
Feb 10, 2022
Bud Light Seltzer Provides a Template for Successful Innovation
Learn how Bud Light Seltzer used innovation to combat COVID-19 disruptions for CPG brands.
Feb 8, 2022
Brands Are Betting Big on March Madness
Don’t get stuck on the sidelines during March Madness. Join the IPN to score against the competition.
Jan 31, 2022
The Ibotta Performance Network Revolutionizes Loyalty Programs
Understand how the Ibotta Performance Network helps our partners revolutionize their loyalty programs.
Jan 13, 2022
The Lasting Impact of the COVID-19 Pandemic on Shopper Behavior
Learn about the lasting impact of the COVID-19 pandemic on shopping behavior and the economy overall.
Dec 20, 2021
COVID-19 made truly omnichannel marketing more important than ever
The COVID-19 pandemic changed our economy. Learn how brands and retailers can meet these new challenges.
Dec 13, 2021
Don't Fumble Your Football Marketing by Leaving Women Out
Women are football's most overlooked fans. Understand the audience and how they're key to winning the season.
Dec 6, 2021
Ibotta Recruits CPGs to Treat Walmart Shoppers
Ibotta advances its mission of making every purchase rewarding while helping Walmart shoppers.
Nov 29, 2021
Ibotta & MGM partner for 'The Addams Family 2' Halloween shopping event
Ibotta teamed up with MGM to offer customers savings around the release of the Addams Family 2.
Oct 1, 2021
Verified Data Is Key to Impacting Shopper Behavior
Turning data into results remains a constant challenge despite increased spending on market research.
Sep 27, 2021
Brands Seek New Ways to Build Customer Loyalty
With e-commerce bringing shoppers more options than ever, brand recognition isn't enough to gain customer loyalty.
Sep 21, 2021
In an omnichannel world, Frito-Lay strives to be 'always everywhere'
Brands need to develop omnichannel strategies consumers demand and build lasting relationships.
Aug 16, 2021
Ibotta Assembles CPGs for BTS Freebies
Ibotta brings together various CPG manufacturers to create free bundle to help families financially.
Jul 19, 2021
Walmart to Launch Digital Rebate Program
Walmart is preparing to launch a digital offers program in partnership with Ibotta.
Jun 29, 2021
How COVID-19 Transformed Online Grocery and CPG Promotions
E-commerce explodes with growth for CPGs as paper coupons mirror the final days of Yellow Pages advertising.
Apr 5, 2021
Ibotta Helps CPGs Build a New Engagement Playbook
Ibotta is revolutionizing the way CPG campaigns are planned, executed, and optimized.
Mar 8, 2021