How the IPN Outperforms with 4X More National CPG Offers

When it comes to retailer marketing platforms, finding the right one for your needs is key. Whether you’re looking to draw in new customers, retain existing ones, or both, it’s important to ensure whatever tool you choose can effectively elevate your business goals. For retailers and publishers, here’s where the Ibotta Performance Network (IPN) comes into play.

The IPN provides access to four times more national CPG offers than the competitors, delivering more than $2,500 in savings for shoppers every day. Our rewards as a service solution provides the opportunity to share those offers with your customers directly through your app or website, making managing your loyalty program a breeze. Let’s dive in.

Gain access to more CPG offers

IPN retailer and publisher partners have access to:

• 4X more national offers vs. the leading competitor
• 900+ offers available daily
• $2,500+ in daily savings for shoppers
  

The IPN delivers 4X more national CPG offers than its leading competitor.

The ability to access four times more national content presents a tremendous opportunity for publishers. 

• Digital offers are the #1 way consumers choose to save on groceries.
• 75% of consumers are more likely to shop at a store offering promotions.
• 95% of consumers are likely to repurchase an item if they’re satisfied after a promotion.

The abundance of offers, sourced from 2,400+ brands active on the IPN, opens up new avenues for growth. By partnering with the IPN, retailers can effortlessly tap into this rich pool of national offers and effectively leverage major household names through a single, streamlined solution.

How the IPN works for retailers and publishers

Retailers and publishers work with the IPN to build custom, white-labled digital offer programs that maximize value for shoppers. Through our flexible platform, offers can be deployed in a variety of ways — cash back in a closed-loop currency, digital coupons at the point of sale, or a unique combination. The IPN supports diverse offer structures — national, shopper, or retailer-funded — efficiently meeting each publisher's program goals.

Daily savings

The IPN provides daily digital offers translating into an impressive savings of over $2,500 that retailers and other publisher partners can seamlessly integrate into their existing digital offers programs. Since promotions can effectively sway a majority of consumers on where they shop, how frequently they shop, and how much they spend, this massive amount of available savings provides the value that consumers demand while also driving impactful results.

API-driven technology integration

In addition to more offers, the IPN rewards as a service platform utilizes the latest in API-driven technologies to provide partners with a comprehensive suite of capabilities that power end-to-end digital offers programs with minimal technical integration.

IPN partners can leverage our experts — from digital architects and analysts to UX designers, with over ten years of experience operating the leading direct-to-consumer platform in grocery and CPG rewards — to support the design, build, and operation of their digital offers programs.

Measurable impact

With more traditional advertising campaigns, it can be difficult to measure the direct impact and ROI of the money, time, and effort that went into them. The IPN provides a directly measurable impact on sales volume and incremental sales — with a crystal clear view of the ROI for brand partners.

Measurement and performance at scale with the IPN

By offering access to a significantly larger pool of national CPG offers and presenting a viable solution to the challenge of measuring advertising effectiveness, the IPN positions itself as a key player in the retail marketing domain. Industry-leading companies are quickly joining the IPN to ensure a critical competitive advantage.

For retailers and publishers, the IPN offers four times more offers than the leading competitor — driving customer loyalty, bigger baskets, and repeat purchases.

For brands, the methodology playbook is based on a pay-per-sale model in addition to billions of transactions being measured down to the product SKU. This way, brands gain tangible measurement of their marketing dollars while budget is never wasted on clicks or coupon clips. Instead, partners can ensure that every dollar spent is a dollar toward measurable growth. In fact, brands on the IPN average:

• 42% of conversions new-to-brand
• 70% shorter purchase cycle
• 442% incremental sales lift
  

Join the leader in rewards technology

Get in touch to learn more about how the Ibotta performance network can help you reach your business goals.

¹Consumer Intel Report Vericast, 2021
² Lending Tree Report, 2023
³ Ibid.