Why brands trust the Ibotta Performance Network

The power of promotions to build brand loyalty

Promotions shape more than a single purchase. They shape how consumers feel about a brand, what they buy, and how loyal they become.

75% of consumers say cash back offers make them feel valued as a customer.

56% of shoppers agree cash back justifies purchasing premium items.

68% of consumers who discovered a product through a promotion went on to buy it.

56% of shoppers expect digital coupons and cash back as standard.