Leading CPGs trust Ibotta
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Optimize your promotions like never before
The “set it and forget it” era is over. LiveLift™ empowers CPGs to measure and optimize promotions while they are running to drive profitable revenue growth.
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The LiveLift solution
Make every dollar accountable
See your exact cost to generate each incremental dollar of revenue to ensure you’re driving top- and bottom-line growth.
Confidently measure your true impact
Use our gold standard exposure-based methodology to isolate incremental sales impact while controlling for noise from other media.
Optimize campaigns on an ongoing basis
Get regular actionable insights to refine campaign performance and maximize profitability.
Maximize outcomes through machine learning
Harness our system to find your optimal incremental sales outcomes, whether that's maximizing sales volume or driving efficiency.
Get the full picture of incremental sales
Go beyond aggregated readouts with segment- and SKU-level reporting to pinpoint what’s working and optimize what isn’t.
Validate the outcomes you see
Access trusted, third-party lift studies from Circana and other measurement leaders to give you complete confidence in your results.
The LiveLift methodology: unlocking true incremental sales
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Create matching audiences
LiveLift leverages a vast corpus of verified, cross-retailer purchase data to create two matched groups of shoppers: those who saw your campaign (exposed group) and those who did not (control group). These groups are statistically identical based on 15+ variables such as purchase history and store habits.
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Isolate incremental sales
LiveLift then measures the change in purchase behavior for the exposed group against the control group. This isolates the true impact of your promotions—the sales that happened only because of your campaign. Both groups have an equal likelihood of exposure to "noisy" external factors such as seasonality and other media.
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Measure sales lift in-flight
LiveLift’s cross-retailer data feed enables us to measure your campaign's full impact on a rolling basis while providing deeper analysis. We measure not just the immediate sales (in-period), but also the holistic impact (follow-on and halo effects), providing in-flight insights that inform campaign optimizations and future strategies.
Create matching audiences
LiveLift leverages a vast corpus of verified, cross-retailer purchase data to create two matched groups of shoppers: those who saw your campaign (exposed group) and those who did not (control group). These groups are statistically identical based on 15+ variables such as purchase history and store habits.
Isolate incremental sales
LiveLift then measures the change in purchase behavior for the exposed group against the control group. This isolates the true impact of your promotions—the sales that happened only because of your campaign. Both groups have an equal likelihood of exposure to "noisy" external factors such as seasonality and other media.
Measure sales lift in-flight
LiveLift’s cross-retailer data feed enables us to measure your campaign's full impact on a rolling basis while providing deeper analysis. We measure not just the immediate sales (in-period), but also the holistic impact (follow-on and halo effects), providing in-flight insights that inform campaign optimizations and future strategies.
How Liquid Death drives profitable growth with LiveLift
“We’re energized by strategic partners like Ibotta that are a precise mix of innovation and tactical execution, and that ultimately help drive revenue growth for our company, including increases in sales and quicker purchase cycles we saw during our LiveLift™ pilot,” said Benoit Vatere, Chief Media Officer at Liquid Death. “LiveLift gives us an enhanced ability to measure incremental sales lift, ultimately empowering us to make better-informed investment decisions on an ongoing basis.”
19% total incremental sales lift
23% lift in daily units moved
63% decrease in consumer purchase cycle
Trust your outcomes with third-party validation
LiveLift is built on the same rigorous test-and-control measurement standards as industry leaders like Circana. That’s why we've partnered with them to make their trusted, third-party lift studies available to you so you can feel confident in the outcomes we deliver.
Learn more