How it Works - Ibotta Performance Network (IPN)

Say hello to the future of promotions

Learn how the Ibotta Performance Network (IPN) works to drive measurable campaign performance for over 2,600 CPG brands, no matter what their goals are.

Drive overall volume

The IPN helps thousands of brands grow top line sales and increase units moved, and drive incremental sales lift in sales. This frozen breakfast brand moved nearly 20,000 units in a single day on three separate occasions during their IPN campaign.

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Expand portfolio sales

Drive awareness and sales across your portfolio of brands with the Ibotta Performance Network. This chip brand saw a 44% increase in units per basket and a 42% increase in spend per basket versus the prior period.

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Increase market share

Strengthen your competitive position with the Ibotta Performance Network. This frozen meal brand saw a 73% increase in their market share during their IPN campaign.

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Generate brand trial

Drive brand trial with the Ibotta Performance Network. This soft drink brand converted 67% of new and competitive shoppers. Prior to the campaign, 42% of the soft drink brand's redeemers exclusively purchased a competitive soft drink brand.

See the case study

Drive overall volume

The IPN helps thousands of brands grow top line sales and increase units moved, and drive incremental sales lift in sales. This frozen breakfast brand moved nearly 20,000 units in a single day on three separate occasions during their IPN campaign.

See the case study

Expand portfolio sales

Drive awareness and sales across your portfolio of brands with the Ibotta Performance Network. This chip brand saw a 44% increase in units per basket and a 42% increase in spend per basket versus the prior period.

See the case study

Increase market share

Strengthen your competitive position with the Ibotta Performance Network. This frozen meal brand saw a 73% increase in their market share during their IPN campaign.

See the case study

Generate brand trial

Drive brand trial with the Ibotta Performance Network. This soft drink brand converted 67% of new and competitive shoppers. Prior to the campaign, 42% of the soft drink brand's redeemers exclusively purchased a competitive soft drink brand.

See the case study

Trusted by thousands of brands

Getting started

Every campaign setup with the IPN provides you with your own dedicated account manager, ensuring a customized approach aligned with your unique brand goals. Ibotta draws from over a decade of experience in running digital promotions to ensure each campaign is designed for maximum impact.

Customized offer setup

Set the strategy with Ibotta's first party data to inform an efficient amplification of your item-level rewards running across the Ibotta Performance Network.

National syndication

Reach 200+ million consumers through third-party publishers like Walmart, Dollar General, Instacart, and more. Plus, distribute content on the Ibotta app, website, and browser extension.

Campaign amplification

Amplify your rewards campaigns across retail media with IPN partners — like Walmart and Instacart — and with our comprehensive suite of ad products on the Ibotta app and website.