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About the Ibotta Performance Network

The Ibotta Performance Network (IPN) is a technology platform designed to empower brands, retailers, and publishers to influence where consumers shop and what they buy.

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Everyone wins with the IPN

By enabling brands to distribute their promotions across an ever-growing network of third-party retailers and publishers — like Walmart, Family Dollar, and Instacart — Ibotta has created a dynamic rewards ecosystem that gives brands access to unprecedented performance marketing scale and publishers access to the digital offer content today's consumers demand.

Where’s the value for manufacturers and brands?

Brands unlock the ability to run digital promotions at industry-leading retailers and publishers like Walmart, Dollar General, Instacart, and more. These partnerships create a reach of more than 200 million consumers. Brands also get access to near real-time measurement of incremental sales to inform their strategies and drive growth, which is just another reason more than 2,600 brands work with us.

200M+ consumer reach on the IPN

2,600+ CPG brands helped by driving growth with real-time measurement

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What’s in it for retailers and publishers?

The IPN gives retailers and publishers access to four times the number of national CPG offers than leading competitors, delivering daily savings directly to their customers. It’s the most simple and efficient way to build an effective rewards program.

4X more national offers vs. leading competitors

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How it works

  • Brand partnerships

    Our pay-per-sale model and test-versus-control measurement methodology ensures that every dollar marketers spend on their brand campaigns works effectively and drives measurable — and attributable — revenue. Running promotions is easier and more effective than ever.

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  • Publisher integrations

    Our white-labeled solution integrates directly into your existing platform and powers your rewards program. We provide a hands-on approach to get your program up and running in as little as three months, giving you access to more promotions than any other provider.

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    Ready to get started?

    Get in touch with an Ibotta rep.