Retailer and Publisher partners

The Ibotta Performance Network (IPN) provides retailers and their customers with more than 4X the volume of national CPG offers compared to the leading competitor.

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What sets the IPN apart?

Retail giants like Walmart and Dollar General trust Ibotta's platform to not only deliver thousands of digital offers to their customers, but also to access a comprehensive suite of versatile capabilities including offer inventory management, offer personalization, and offer administration. IPN publisher partners have access to:

4X more national offers vs. the leading competitor

900+ offers available daily

$2,500+ in daily savings for shoppers

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Provide the value consumers demand

With promotions swaying 74% of consumers on where they shop1, Ibotta is arming publishers with the technology to acquire and retain valuable shoppers with revolutionary digital offer programs.
1Consumer Intel Report Vericast, 2021, 2Lending Tree Report, 2023


72% of consumers shop more frequently at companies with reward programs2

52% of consumers spend more at companies with reward programs2

Join the leader in rewards technology

Ibotta is pioneering Rewards as a Service with a decade of direct-to-consumer experience, leveraging industry leading rewards technology to power the future of digital offer programs. Harness custom APIs, real-time anti-stacking, and a multitude of flexible offer types to create the most seamless customer experience.

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Digital offer program flexibility

Customize your digital offer program to maximize value for shoppers and achieve your loyalty goals. From cash back to digital coupons, the Ibotta Performance Network delivers flexible offers and provides access to national, shopper, and retailer-funded offers, giving our partners the freedom to decide how rewards are deployed.

Boost retail media network performance and revenue

Incorporating digital offers into media placements creates a more compelling call to action and drives higher ad conversion.  Digital offers also require that consumers "check-in at check-out" giving retailers greater ability to track purchases longitudinally and attribute in-store sales to digital media exposure. 

How it works

1. Ibotta sources CPG brand offers

Publishers benefit from a simple setup facilitated by a single integration, accessing the largest supply of national CPG offers to maximize consumer value and drive category growth.

2. Distribute across our network

The IPN delivers 900+ national manufacturer offers to publisher properties including top retailers like Walmart, Dollar General, and Kroger.

3. Utilize best in class technology

With a single integration, use Ibotta-sourced offers as digital coupons, cash-back/loyalty points, or a combination. This allows a customer to decide if they want a discount on their current trip or a reward added for a future trip.

Trusted by leading retail partners

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Family Dollar Logo
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Walmart Logo
Dollar General Logo
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