Deliver value everywhere with the Ibotta Performance Network
The Ibotta Performance Network offers pay-per-sale performance marketing at scale, reaching 200M+ consumers through leading retailers, publishers, and Ibotta's own digital properties. Deliver value wherever your customers shop.
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The proof behind the performance
The Ibotta Performance Network turns shopper reach into measurable market share gains, priced on performance and verified at the point of sale.
200M+ consumer reach
+17% average increase in new household penetration, 8X total store benchmark
+16.5% average incremental sales lift, 7X total store benchmark
See the proofA proven playbook for every brand goal
More than 3,000 brands use the Ibotta Performance Network to close sales gaps, launch innovation, and grow market share all while reaching 200M+ consumers natively inside the retailer platform where they already shop.
Win key shopping moments when purchase intent is highest
Capture seasonal demand before shoppers move on. See how Ibotta powers your seasonal sales strategy.
Plan your seasonal campaign Learn moreThe Last Mile rewards habit. Ibotta breaks the loop.
Last Mile apps are built to make shoppers click “buy it again.” Ibotta is the discovery incentive that intercepts that decision — with a single activation across Instacart, DoorDash, and Uber Eats.
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Single-activation reach across 80+ retailer and delivery platforms
Available to 100% of Walmart customers
As the exclusive engine powering native digital offers on Walmart Cash, the Ibotta Performance Network reaches 140M weekly shoppers on Walmart.com and the Walmart app. Brands gain incremental lift, new-to-brand customers, and bigger baskets — all through a single activation.
Unlock access to Dollar General shoppers
Dollar General's loyalty program extends the Ibotta Performance Network into the fast-growing dollar channel, allowing brands to reach shoppers through DG.com and the DG app. It's another way to meet value-driven consumers where they already shop.
Break the buy-it-again habit on Instacart
Last-mile shoppers are creatures of habit. Nearly one-third stick to the same delivery platform without considering alternatives. On Instacart, the Ibotta Performance Network gives brands a single activation to intercept that habit with a compelling offer, right as the cart is being rebuilt.
Drive discovery on Ibotta’s owned properties
Ibotta's mobile app, browser extension, and website deliver a gamified promotion experience direct to consumers. Paired with a comprehensive suite of high-impact ad products, this experience drives trial, product discovery, and incremental lift.
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Optimize campaign performance mid-flight with LiveLift™
Measure campaign performance with precision using Ibotta’s Matched Audiences methodology to measure incremental sales, iROAS, and cost per incremental dollar. For qualified campaigns, optimize mid-flight using LiveLift™.
Learn more about LiveLift™Verified results, real incremental growth
Case study
Danone
1.5M+incremental units moved
30%+more efficient CPID post-optimization
Case study
Chomps®
15% incremental sales lift
9Xhousehold penetration benchmark
Case study
Liquid Death
23%lift in daily units moved
63%faster consumer purchase cycle
Case study
ABCS Insights
+9.5%dollar sales lift per household
+7.2%household penetration lift
Case study
Circana Meta-Study
+16.5%average incremental sales lift
+17%average new household penetration lift
Trusted by thousands of brands
Build your campaign with Ibotta
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