Deliver value everywhere with the Ibotta Performance Network
The Ibotta Performance Network offers pay-per-sale performance marketing at scale, reaching 200M+ consumers through leading retailers, publishers, and Ibotta's own digital properties. Deliver value wherever your customers shop.
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The proof behind the performance
The Ibotta Performance Network turns shopper reach into measurable market share gains, priced on performance and verified at the point of sale.
200M+ consumer reach
+17% average increase in new household penetration, 8X total store benchmark
+16.5% average incremental sales lift, 7X total store benchmark
Win key shopping moments when purchase intent is highest
Capture seasonal demand before shoppers move on. See how Ibotta powers your seasonal sales strategy.
Plan your seasonal campaign Learn moreThe Last Mile rewards habit. Ibotta breaks the loop.
Last Mile apps are built to make shoppers click “buy it again.” Ibotta is the discovery incentive that intercepts that decision — with a single activation across Instacart, DoorDash, and Uber Eats.
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Single-activation reach across 80+ retailer and delivery platforms
Drive discovery on Ibotta’s owned properties
Ibotta's mobile app, browser extension, and website deliver a gamified promotion experience direct to consumers. Paired with a comprehensive suite of high-impact ad products, this experience drives trial, product discovery, and incremental lift.
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Optimize campaign performance mid-flight with LiveLift™
Measure campaign performance with precision using Ibotta’s Matched Audiences methodology to measure incremental sales, iROAS, and cost per incremental dollar. For qualified campaigns, optimize mid-flight using LiveLift™.
Learn more about LiveLift™Verified results, real incremental growth
Case study
Chomps®
15% incremental sales lift
9Xhousehold penetration benchmark
Case study
Liquid Death
23%lift in daily units moved
63%faster consumer purchase cycle
Case study
ABCS Insights
+9.5%dollar sales lift per household
+7.2%household penetration lift
Case study
Circana Meta-Study
+16.5%average incremental sales lift
+17%average new household penetration lift
Trusted by thousands of brands
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Data-driven insights to guide your brand strategy
The Proof Is Here: New Circana Research Reveals How Ibotta Promotions Outperformed Media Benchmarks
CPG brands spend billions on promotions every year. But for decades, measurement hasn't kept up. ...
Jun 19, 2026
Breaking the Buy-It-Again Cycle: Why Last-Mile Commerce Demands a New Consideration Strategy
Grocery marketers could once treat every shopping trip as an opportunity to earn consideration: ...
Aug 6, 2026
The Essential CPG Guide to Back-to-School 2026
If your back-to-school offer launches in August, you may be too late. By then, shoppers have ...
Jun 9, 2026Sign up for the latest
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