Brand partners

Ibotta's AI-driven network is pay-per-sale performance marketing at unprecedented scale. The IPN reaches 91% of American households* and unlocks measurable, incremental lift for your brands.

*Circana Scan Panel; Total US – All outlets; 52 wk ending Nov 2023

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What sets the IPN apart?

The Ibotta Performance Network enables brands to influence shopper behavior — driving incremental lift, market share gains, and cross-portfolio expansion on a pay-per-sale basis. Advertisers on the IPN average:

42% of conversions new-to-brand

41% lift in incremental units sold

6X incremental return

Updated - Zigzag Image - Achieve your brand goals

Achieve your brand goals

Ibotta draws from over a decade of experience in running digital promotions to ensure each campaign is designed for maximum impact. Leveraging Ibotta’s valuable consumer insights, brands can develop custom strategies that move the needle on their unique goals and drive measurable campaign performance.

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Available to 100% of Walmart customers

Walmart utilizes the Ibotta Performance Network to deliver manufacturer offers to all Walmart customers through and the Walmart app. Brands can leverage the IPN to reach Walmart customers while driving incremental lift, new-to-brand customers, increased basket size, and more.

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Unlock the power of the dollar channel

In addition to maximizing sales with leading grocers like Kroger and Walmart, brands can increase reach to the fast growing dollar channel with access to Dollar General's digital offers loyalty program via the Ibotta Performance Network.

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Offers across Ibotta Properties

At the forefront of direct-to-consumer rewards platforms, Ibotta's owned properties deliver an immersive gamified promotion experience across 1,000+ Retailers. Alongside a comprehensive suite of high-impact ad products this experience enables brands to drive trial, product discovery, and incremental lift.

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Optimize campaigns with real-time insights

Remain agile with the ability to report, learn, and optimize in real-time with access to Ibotta’s 1st party data to understand consumer behavior and drive incremental return.

  • Utilize robust 1st party, omnichannel purchase data to identify opportunities to drive consumer behavior
  • Customize campaigns, grounded in insights, designed to inspire incremental purchases 
  • Understand campaign performance, including incremental lift, and optimize campaigns in real time

Proven partner success

Case study

Big G cereal

6 ptmarket share gain

72%purchase cycle decrease

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“There’s a whole variety of benefits… Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”

KC Glaser | General Mills

Senior Manager, Loyalty Rewards

General Mills Logo

Case study

Home improvement

57%lift in daily sales

64%purchase cycle decrease

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“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”

Michelle Silbey | Nutpods

Senior Director of Marketing

Nutpods Logo

Case study

Toilet paper brand

75%lift in daily sales

33%purchase cycle decrease

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Case study

Multi-serve meals brand

280%lift in daily sales

37%purchase cycle decrease

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Trusted by thousands of partners

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