Deliver value everywhere with the Ibotta Performance Network

The Ibotta Performance Network offers pay-per-sale performance marketing at scale, reaching 200M+ consumers through leading retailers, publishers, and Ibotta's own digital properties. Deliver value wherever your customers shop.

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96 percent of U.S. households reached

The proof behind the performance

Ibotta Performance Network

The Ibotta Performance Network turns shopper reach into measurable market share gains, priced on performance and verified at the point of sale.

200M+ consumer reach

+17% average increase in new household penetration, 8X total store benchmark

+16.5% average incremental sales lift, 7X total store benchmark

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A proven playbook for every brand goal

More than 3,000 brands use the Ibotta Performance Network to close sales gaps, launch innovation, and grow market share all while reaching 200M+ consumers natively inside the retailer platform where they already shop.

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Win key shopping moments when purchase intent is highest

Capture seasonal demand before shoppers move on. See how Ibotta powers your seasonal sales strategy.

Plan your seasonal campaign Learn more

The Last Mile rewards habit. Ibotta breaks the loop.

Last Mile apps are built to make shoppers click “buy it again.” Ibotta is the discovery incentive that intercepts that decision — with a single activation across Instacart, DoorDash, and Uber Eats.

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Single-activation reach across 80+ retailer and delivery platforms

Walmart

Available to 100% of Walmart customers

As the exclusive engine powering native digital offers on Walmart Cash, the Ibotta Performance Network reaches 140M weekly shoppers on Walmart.com and the Walmart app. Brands gain incremental lift, new-to-brand customers, and bigger baskets — all through a single activation.

Dollar General

Unlock access to Dollar General shoppers

Dollar General's loyalty program extends the Ibotta Performance Network into the fast-growing dollar channel, allowing brands to reach shoppers through DG.com and the DG app. It's another way to meet value-driven consumers where they already shop.

Instacart

Break the buy-it-again habit on Instacart

Last-mile shoppers are creatures of habit. Nearly one-third stick to the same delivery platform without considering alternatives. On Instacart, the Ibotta Performance Network gives brands a single activation to intercept that habit with a compelling offer, right as the cart is being rebuilt.

Drive discovery on Ibotta’s owned properties

Ibotta's mobile app, browser extension, and website deliver a gamified promotion experience direct to consumers. Paired with a comprehensive suite of high-impact ad products, this experience drives trial, product discovery, and incremental lift.

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Optimize campaign performance mid-flight with LiveLift™

Measure campaign performance with precision using Ibotta’s Matched Audiences methodology to measure incremental sales, iROAS, and cost per incremental dollar. For qualified campaigns, optimize mid-flight using LiveLift™.

Learn more about LiveLift™

Verified results, real incremental growth

Case study

Danone

1.5M+incremental units moved

30%+more efficient CPID post-optimization

Danone
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Case study

Chomps®

15% incremental sales lift

9Xhousehold penetration benchmark

Chomps
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Case study

Liquid Death

23%lift in daily units moved

63%faster consumer purchase cycle

Liquid Death
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Case study

ABCS Insights

+9.5%dollar sales lift per household

+7.2%household penetration lift

ABCS Insights
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Case study

Circana Meta-Study

+16.5%average incremental sales lift

+17%average new household penetration lift

Circana
Read full meta-study

Trusted by thousands of brands

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danone
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Kimberly Clark Logo
CulturePOP
1st Phorm
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Crunchmaster
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Chomps

Build your campaign with Ibotta

Fill out the form, and our team will reach out to discuss custom campaign strategies tailored to your growth goals.

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Data-driven insights to guide your brand strategy

How Danone Drove Profitable Growth with In-Flight Promotion Optimization

How Danone Drove Profitable Growth with In-Flight Promotion Optimization

Key results THE BUSINESS OBJECTIVE Driving incremental volume efficiently Danone entered the ...

Making Retail Media Work Harder in the Last Mile

Making Retail Media Work Harder in the Last Mile

Last-mile commerce has fundamentally changed the way brands influence purchasing decisions. ...

2026 Holiday Outlook: What Shoppers Are Telling Us About A Season Already Underway

2026 Holiday Outlook: What Shoppers Are Telling Us About A Season Already Underway

Ibotta surveyed 1,002 U.S. consumers in August, and the season they describe is one of financial ...