Incremental sales

Pay-per-sale efficiency

Scale that moves market share

Access to major retailers

with the Ibotta Performance Network

The Ibotta Performance Network brings industry-leading performance marketing to CPGs, transforming media spend into a precision growth engine powered by pay-per-sale efficiency and verified purchase data.

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A new standard for promotions measurement

Circana applied media-grade test-and-control measurement across 48 Ibotta campaigns, showing that promotions can even exceed media performance for sales lift when held to the same standards.

16.5% average sales lift (7X the cross-media benchmark)

17% average household penetration lift (8X the cross-media benchmark)

Read the Circana study

Accelerate brand growth with proven incremental sales

The Ibotta Performance Network reaches 96% of U.S. households across leading retailers, publishers, and owned digital properties. Powered by first-party purchase data, brands can build custom campaigns designed to drive measurable, incremental growth.

200M+ consumer reach

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publishers on the Ibotta Performance Network

Scale publisher loyalty with national digital offers

The Ibotta Performance Network powers rewards programs for some of the leading retailers and publishers in the U.S., including Walmart, Family Dollar, and Instacart. We partner with thousands of top CPG brands to deliver 8X more national offers than competitors, helping publishers drive loyalty and customer acquisition at scale.

8X more national offers

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Helping 3,000+ brands drive profitable growth

Accelerate volume

Close sales gaps and accelerate unit volume.

Launch innovation

Generate initial sales, prove viability, and drive toward sustained purchase.

Grow market share

Generate incremental sales by delivering value to new-to-brand shoppers.

Defend market share

Protect brand loyalty against private labels or competitors.

Capture seasonal demand

Maximize velocity during key seasonal moments.

Verified sales, real results

Case study

Chomps®

15%incremental sales lift

9Xhousehold penetration vs. benchmark

Testimonial

“We're energized by strategic partners like Ibotta that are a precise mix of innovation and tactical execution, and that ultimately help drive revenue growth for our company, including increases in sales and quicker purchase cycles we saw during our LiveLift pilot.”

Benoit Vatere | Liquid Death

Chief Media Officer

Case study

Leading Salty Snacks Brand

9.5%incremental sales lift per household

7.2%household penetration lift

Testimonial

“For years, promotions and media have been evaluated on different standards, limiting marketers’ ability to make true investment comparisons. What this research shows is that when you apply the same methodology used for traditional media, promotions can play a much larger role in driving incremental growth than many organizations currently assume.”

Yeimy Garcia Smith | Circana

SVP, Global Media Enablement & Measurement

Case study

Liquid Death

19%incremental sales lift

63%decrease in purchase cycle

Testimonial

“The Circana study reinforces that the Ibotta Performance Network delivers impact well beyond a discount. By outperforming category benchmarks by more than 4.5x and helping us reach new and incremental shoppers, Chomps [is] increasingly chosen by new households nationwide.”

Stacey Hartnett | Chomps®

SVP of Marketing