True incremental sales
Pay-per-sale efficiency
Unprecedented scale
Access to key retailers
with the Ibotta Performance Network.
As the leading promotions network in the U.S., the IPN helps brands maximize incremental return utilizing pay-per-sale efficiency and AI-driven optimization while delivering digital promotions at unprecedented scale.
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Brand growth optimized
Reach 91% of American households* through Ibotta’s access to leading retailers, publishers, and owned digital properties, and start driving brand growth today. With the Ibotta Performance Network, brands can leverage first-party consumer insights to craft custom campaigns designed to drive measurable performance.
*Circana Scan Panel; Total US – All outlets; 52 week ending Nov 2023
42% of conversions new-to-brand
70% shorter purchase cycle
42% incremental sales lift
Publisher loyalty unleashed
The IPN partners with 2,400+ leading brands, enabling publishers to deliver 4X more digital offers on a wider range of items. Every day, the IPN consistently provides more than 900 digital offers, translating into an impressive daily savings of over $2,500 for retailers and other publisher partners to seamlessly integrate into their digital offers programs.
4X more national CPG offers
900+ offers available daily
$2,500+ in daily savings for shoppers
Trusted by thousands of partners
Proven partner success
Testimonial
“We know it’s not easy to get consumers to switch to a new product — much less to continue purchasing that product long term. But armed with the right data, we are able to develop winning strategies, leveraging the IPN’s unique ability to influence consumer behavior in some really tangible ways.”
KC Glaser | General Mills
Senior Manager, Loyalty Rewards
Case study
Totino's
85%incremental sales
48%redeemers new-to-brand
Testimonial
“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”
Emily Taylor | Dollar General
Executive Vice President & Chief Merchandising Officer
Case study
Toy category
121%lift in daily sales
64%purchase cycle decrease
Testimonial
“With the strength of the Ibotta Performance Network and its unique ability to reach the right shoppers, we are able to drive trial for new item launches as well as incremental purchases during key peak seasonal periods. We are thankful for our partnership!”
Jennifer Ring | Heartland Food Group
Sr. Director, OmniChannel Customer Marketing
Case study
Frozen breakfast
233ktotal units moved
35%follow-on purchasers
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