True incremental lift

Pay-per-sale efficiency

Unprecedented scale

Access to key retailers

with the Ibotta Performance Network.

The Ibotta Performance Network (IPN) allows brands to maximize ROI utilizing pay-per-sale efficiency while delivering digital promotions at unprecedented scale through a network of leading publishers.

Contact us

Don't miss the latest

Sign up for our newsletter to stay in the know on industry trends, case studies, category insights, live events, and more.

Brand growth optimized

Reach 91% of American households* through Ibotta’s access to leading retailers, publishers, and owned digital properties, and start driving brand growth today. With the Ibotta Performance Network, brands can leverage first-party consumer insights to craft custom campaigns designed to drive measurable performance.

*Circana Scan Panel; Total US – All outlets; 52 week ending Nov 2023

42% of conversions new-to-brand

41% lift in incremental units sold

6X incremental return

Learn more How it works

Publisher loyalty unleashed

The IPN partners with 2,400+ leading brands, enabling publishers to deliver 4X more digital offers on a wider range of items. Every day, the IPN consistently provides more than 900 digital offers, translating into an impressive daily savings of over $2,500 for retailers and other publisher partners to seamlessly integrate into their digital offers programs.

4X more national CPG offers

900+ offers available daily

$2,500+ in daily savings for shoppers

Learn more

Trusted by thousands of partners

Dollar General
General Mills
Kraft Heinz
Kimberly Clark

Proven partner success


“There’s a whole variety of benefits… Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”

KC Glaser | General Mills

Senior Manager, Loyalty Rewards

General Mills Logo Inverse

Case study


45%incremental unit lift

70%purchase cycle decrease

Read more


“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”

Emily Taylor | Dollar General

Executive Vice President & Chief Merchandising Officer

Dollar General Logo SVG

Case study

Toy category

121%lift in daily sales

64%purchase cycle decrease

Read more


“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”

Michelle Silbey | Nutpods

Senior Director of Marketing

Nutpods Logo SVG

Case study

Oatmeal brand

311%lift in daily sales

70%purchase cycle decrease

Read more