True incremental sales

Pay-per-sale efficiency

Unprecedented scale

Access to key retailers

with the Ibotta Performance Network.

As the leading promotions network in the U.S., the IPN helps brands maximize incremental return utilizing pay-per-sale efficiency and AI-driven optimization while delivering digital promotions at unprecedented scale.

Explore the resource hub

Brands News

DoorDash is Joining the Ibotta Performance Network

Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta ...

Jan 7, 2025

Data Deepdive Brands

Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy

Summer 2025 is poised to be a pivotal season for CPG brands. Navigating the delicate balance ...

Apr 24, 2025

Data Deepdive Brands

The 2024 State of Spend

The economic landscape of recent years has presented a complex and ever-shifting challenge for both ...

Mar 7, 2025

Sign up for the latest

Stay current on industry trends, category insights, live events, and more!

Brand growth optimized

Reach 91% of American households* through Ibotta’s access to leading retailers, publishers, and owned digital properties, and start driving brand growth today. With the Ibotta Performance Network, brands can leverage first-party consumer insights to craft custom campaigns designed to drive measurable performance.

*Circana Scan Panel; Total US – All outlets; 52 week ending Nov 2023

42% of conversions new-to-brand

70% shorter purchase cycle

42% incremental sales lift

Learn more How it works

Publisher loyalty unleashed

The IPN partners with 2,400+ leading brands, enabling publishers to deliver 4X more digital offers on a wider range of items. Every day, the IPN consistently provides more than 900 digital offers, translating into an impressive daily savings of over $2,500 for retailers and other publisher partners to seamlessly integrate into their digital offers programs.

4X more national CPG offers

900+ offers available daily

$2,500+ in daily savings for shoppers

Learn more

Trusted by thousands of partners

Proven partner success

Testimonial

“We know it’s not easy to get consumers to switch to a new product — much less to continue purchasing that product long term. But armed with the right data, we are able to develop winning strategies, leveraging the IPN’s unique ability to influence consumer behavior in some really tangible ways.”

KC Glaser | General Mills

Senior Manager, Loyalty Rewards

Case study

Totino's

85%incremental sales

48%redeemers new-to-brand

Testimonial

“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”

Emily Taylor | Dollar General

Executive Vice President & Chief Merchandising Officer

Case study

Toy category

121%lift in daily sales

64%purchase cycle decrease

Testimonial

“With the strength of the Ibotta Performance Network and its unique ability to reach the right shoppers, we are able to drive trial for new item launches as well as incremental purchases during key peak seasonal periods. We are thankful for our partnership!”

Jennifer Ring | Heartland Food Group

Sr. Director, OmniChannel Customer Marketing

Case study

Frozen breakfast

233ktotal units moved

35%follow-on purchasers

Connect with us

Follow the Ibotta Performance Network on LinkedIn to stay in the loop on industry conferences, partner functions, client events and more throughout the year.