True incremental sales

Pay-per-sale efficiency

Unprecedented scale

Access to key retailers

with the Ibotta Performance Network.

As the leading promotions network in the U.S., the IPN helps brands maximize incremental return utilizing pay-per-sale efficiency and AI-driven optimization while delivering digital promotions at unprecedented scale.

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Brands News

DoorDash is Joining the Ibotta Performance Network

Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta ...

Jan 7, 2025

Data Deepdive Brands

Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy

Summer 2025 is poised to be a pivotal season for CPG brands. Navigating the delicate balance ...

Apr 24, 2025

Data Deepdive Brands

The 2024 State of Spend

The economic landscape of recent years has presented a complex and ever-shifting challenge for both ...

Mar 7, 2025

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Brand growth optimized

The IPN can reach more than 200 million consumers through Ibotta’s access to leading retailers, publishers, and owned digital properties, and start driving brand growth today. With the Ibotta Performance Network, brands can leverage first-party consumer insights to craft custom campaigns designed to drive measurable performance.

200M+ consumers

29% increase in new customer acquisition within one year

50% reduction in average purchase cycle, from 28 to 14 days

58% incremental sales lift across the IPN

Learn more How it works

Publisher loyalty unleashed

The IPN partners with 2,600+ leading brands, enabling publishers to deliver 4X more national offers than leading competitors. Every day, the IPN consistently provides more than 1,000 digital offers daily, translating into an impressive daily savings of over $3,500 for retailers and other publisher partners to seamlessly integrate into their digital offers programs.

4X more national offers

1,000+ offers available daily

$3,500+ in daily savings for shoppers

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Trusted by thousands of partners

Proven partner success

Testimonial

“We know it’s not easy to get consumers to switch to a new product — much less to continue purchasing that product long term. But armed with the right data, we are able to develop winning strategies, leveraging the IPN’s unique ability to influence consumer behavior in some really tangible ways.”

KC Glaser | General Mills

Senior Manager, Loyalty Rewards

Case study

Totino's

85%incremental sales

48%redeemers new-to-brand

Testimonial

“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”

Emily Taylor | Dollar General

Executive Vice President & Chief Merchandising Officer

Case study

Toy category

121%lift in daily sales

64%purchase cycle decrease

Testimonial

“With the strength of the Ibotta Performance Network and its unique ability to reach the right shoppers, we are able to drive trial for new item launches as well as incremental purchases during key peak seasonal periods. We are thankful for our partnership!”

Jennifer Ring | Heartland Food Group

Sr. Director, OmniChannel Customer Marketing

Case study

Frozen breakfast

233ktotal units moved

35%follow-on purchasers

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