How to Make the Most of Your Loyalty Program with the IPN

Loyalty programs are one of the most effective ways to sway consumers to shop at your business. According to our State of Spend report, loyalty and rewards programs influence where 60% of consumers do their shopping and 75% of consumers shop more frequently at stores offering them. With 52% of shoppers spending more at companies with loyalty options, they can be a key way to draw in and retain loyal customers.

It’s no secret that promotions like cash back and coupons are a major part of the special sauce that makes a successful loyalty program, especially with 69% of consumers saying promotions make them feel more valued as a customer. So, what if you could offer your customers quadruple the offers with no disruption to your current program? It may seem like a pipe dream, but the Ibotta Performance Network (IPN) makes that dream a reality with our loyalty program integration offering. 

What is a loyalty program?

A loyalty program, also called a rewards program, is a strategy used by businesses to attract and retain customers under the promise of rewards for completing a purchase. These rewards can include cash back, points, coupons, and more, depending on the specific business. 

How can the IPN boost your rewards program?

Here at Ibotta, we have over 12 years of experience in the promotions space that allows us to truly understand what consumers want and how they interact with promotions. By integrating with our program, you gain access to that expertise as well. With promotions and earnings being such a large part of a retailer loyalty program, our knowledge and experience makes us the perfect partners to help you get the most from yours. Let’s explore how.

As the leaders in rewards-as-a-service technology, the IPN helps the promotions you offer go further — four times further, in fact. Our network reaches over 200 million shoppers with 900+ offers and more than $2,500 in savings daily. Plus, we work with more than 2,000 brands, enabling us to deliver the best CPG and GM offers available directly to your shoppers. With our capabilities, the IPN can help your customers save significantly more and keep them coming back again and again.

We not only provide more offers than anyone else in the promotions space, but by integrating with our simple APIs, our offers are automatically injected into your system. Your team doesn’t need to spend time sourcing or funding promotions for your customers and can instead focus your efforts on other portions of the business.

How does our loyalty program integration work?

The first step to an IPN-powered rewards program is integrating with our simple, flexible APIs. Integrating with the IPN has no up-front fees, is fully customizable, and comes with a dedicated team just for your business. This allows us to work within your program and provide valuable offers to your customers. Your team will also receive access to our IPN portal with all of the necessary technical documentation and resources.

The IPN team sources a wide variety of offers, which are then white-labeled and added to your loyalty program for customers to access. This is where the customization piece comes into play. You get to choose how these offers are distributed to your users — whether that’s coupons, cash back, or rewards points, that’s up to you.

Retailer rewards program example

Let’s walk through an example of what this could look like and chat through how one of our partners utilizes our integration services.

This partner has leveraged the IPN to deliver white-labeled offer content through their app and website since 2021. From a customer perspective, however, there was no disruption to how they interacted with the app, only more available savings. Users simply:

1. Discover and clip offers
   
2. Add eligible items to their cart
   
3. Purchase the eligible items to receive cash back
   
4. Automatically redeem, applying cash back to future purchases


It’s that simple! Customers earn more and our team handles the rest.

Benefits of loyalty programs through the IPN

Retailers that integrate their customer loyalty programs with the IPN get access to:

Loyalty program access includes disruption-free integration, fully customizable solutions, white-labeled offers, and 4X more offer content.

With the IPN, there’s no longer any need for retailers to source the best offers or fund promotions. We handle that and more through our rewards-as-a-service offering.