With the primary objective of boosting overall sales, a women's apparel client sought to launch its product at a new retailer. Through strategic promotions offered on the Ibotta Performance Network (IPN), the client effectively attracted new customers and successfully acquired customers from key competitors.
Campaign overview
Benchmarks based on Women’s Apparel category
Daily sales velocity
The client brand experienced a significant and sustained increase in sales while partnering with the Ibotta Performance Network. In addition to a 267% lift in sales velocity, they also saw a 120% sustained lift in the week following the campaign.
Campaign period: 4/30/24 – 6/8/24. Data is based on items eligible on offer.
A valuable return on investment
Across three offer groups, promoting three different products, this Women’s Apparel client experienced an average 187% incremental unit lift, driving nearly 24,000 additional units. Their most successful offer group saw an impressive 371% incremental unit lift, contributing to the sale of 21,351 incremental units.
Attracting redeemer loyalty
Looking at the types of consumers who redeemed this apparel brand’s offers, 86% of redeemers were either new to the category, loyal to the brand, or brand agnostic. Most notably, 55.4% of redeemers were brand switchers who purchased the client brand and at least one competitor brand during the prior period, demonstrating the influence these offers had on price-sensitive and brand-agnostic shoppers.
Total Redeemer count: 10,151; Redeemer count Ibotta Properties: 942 ; Redeemer count IPN: 9,209. Retailers: Walmart | Category: Women’s Apparel | Lookback window: 52 weeks
Impacting shopper behavior
The client's IPN offers also drove shoppers to purchase more units of their brand's products. Those who redeemed the offer purchased 1.3x more units than brand shoppers overall and spent 32% more per basket in comparison to purchasers who did not redeem an offer.
Campaign period: 4/30/24– 6/8/24. Based on data from Ibotta Properties receipts.
Increasing basket spend per trip
Throughout the program's duration on the IPN, redeemers associated with the apparel brand spent 32% more per shopping basket in comparison to purchasers who did not redeem an offer.
Campaign period: 4/30/24– 6/8/24.
To enhance overall sales and introduce a new product at a novel retailer, this women's apparel brand collaborated with the Ibotta Performance Network. By implementing strategic promotions facilitated by the IPN, the client was able to successfully attract new customers and even steal them away from primary competitors.
