June 7, 2023
May ‘23 delivered a combined -6.1% fewer trips to the store, -5.9% drop in units moved, and +0.5% growth in share of purchases shifting to branded from private label — YoY across key categories.*
These trends mean that, as brands face strong YoY sales comps, focusing on pre-shopping tactics that drive store trips and unit sales is critical. Ibotta users unlock 8 offers on average, 7 days prior to redeeming. This is a powerful step to influencing a shopper's path to purchase.
View the May ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
To see specific categories indexing 100+ for any month, compared to the past 11 months, make sure to check out the Category Pacesetters web tool.
*Findings are based on Ibotta first-party SKU-level purchase data in the U.S., including in-store and online sales across all major retail channels.
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