Category Pacesetters

Categories indexing over 100 had significantly higher share of total purchases during [month] compared to the previous eleven months.

Source: Ibotta first-party SKU-level purchase data in the U.S., including in-store and online sales across all major retail channels.

Data charts and graphs

Ways to use the data

  • Maximize seasonal incrementality by launching promotions further ahead of peak seasonal spikes
  • Identify over-indexing categories for multi-brand activations and track seasonal buying behavior year over year
  • Work with your Ibotta rep to dive deeper into specific categories to analyze brand share against competitors and private label
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Boost sales during key seasonal occasions

Check out upcoming opportunities to increase your sales by rewarding Ibotta shoppers during key seasonal events throughout the year.

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