Category Pacesetters

Leveraging Ibotta's first-party SKU-level data, including both incentivized and organic purchases from in-store and online sales across all major US retail channels, the IPN is a leading data source for consumer purchase behavior across over 3 billion lines of purchase data annually.

Ways to use the data

Maximize seasonal incrementality by launching promotions further ahead of peak seasonal spikes.

Identify over-indexing categories for multi-brand activations and track seasonal buying behavior year-over-year.

Work with your Ibotta rep to dive deeper into specific categories to analyze brand share against competitors and private label.

Categories indexing over 100 had significantly higher share of total purchases during [month] compared to the previous eleven months. Filter by month using the dropdown and get the insights you need.

Source: Ibotta first-party SKU-level purchase data in the U.S., including in-store and online sales across all major retail channels.

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