With Ibotta users experiencing the pressure of rising prices this year, the significance of digital cash back, particularly in the personal care category, has never been greater. This personal care brand partnered with the Ibotta Performance Network to drive overall daily sales lift and incremental unit lift, and steal market share from their top competitors.
A valuable return on investment
The IPN campaign resulted in an 88% incremental unit lift for the personal care client brand.
The Ibotta Performance Network delivers significant volume lift
When activating on the IPN, this personal care brand saw a 123% sales lift in daily units moved during the campaign.
Stealing market share
This personal care client brand increased market share by 42%, overtaking their top competitors during the campaign.
Savers are spending more across CPG categories this year
Ibotta Savers spend more, especially when it comes to grocery, pet, and personal care.
Price increases are the primary reasons Savers are spending more
Buying more items or higher quantities of items is the second most common reason.
Current environment
Ibotta users have purchased personal care products such as blow dryers, brushes, and straightening irons at a higher rate over the last six months. This has them turning to their devices and social media to look for discounts.
Savers prefer digital cash back rewards on personal care
Ibotta users not only look for brands offering digital cash-back rewards but would also be disappointed if they couldn't use rewards for their personal care purchases.
Encouraging increased product purchases
52% of Ibotta savers were able to buy more of a personal care product when presented with digital cash back compared to other rewards types.
Through the Ibotta Performance Network, a personal care brand successfully increased engagement with personal care product buyers by running a campaign that captured significant incremental sales lift and effectively drove daily unit sales and market share.
Achieve your key goals with the Ibotta Performance Network
Which metrics are most important for your brand? Get in touch to learn how the IPN can help move the needle.
