July 14, 2025
The Ibotta team has been hard at work deepening our partnerships with retailers and publishers to scale the distribution of BevAlc offers across the Ibotta Performance Network (IPN) since the beginning of this year. Since then, IPN clients have seen more than 20,000 redemptions on their Instacart offers. Now, we’re expanding the reach of our BevAlc network even further with the addition of DoorDash — with more exciting retail partnerships on the way in 2025.
We announced our partnership with DoorDash earlier this year, providing clippable, manufacturer-funded digital coupons to all DoorDash customers. With the addition of beer, wine, and spirits promotions, BevAlc brands can now tap into this fast-growing channel, reaching digitally savvy consumers and unlocking new opportunities to drive revenue.
“DoorDash has long been an innovative leader in local commerce, and we are honored to be their provider of digital offers for grocery, beer, wine and spirits, and other general merchandise categories. This partnership is especially impactful as brands continue looking to the IPN to reach new audiences, expand their market share, and drive incremental units.”
- Bryan Leach
Founder and CEO | Ibotta
How the IPN helps BevAlc brands
The beer, wine, and spirits industry is under immense pressure right now. Not only is it fiercely competitive but recent changes in trade policies have left many distributors grappling with significant uncertainty. At the same time, consumer preferences and purchasing behavior are shifting drastically — particularly with the growing popularity of digital shopping and delivery — requiring BevAlc brands to adapt and evolve their strategies in response.
According to a recent report from DoorDash, 58% of consumers report ordering alcohol delivery via third-party apps in the past six months. They’re leveraging it more often too, with 41% of consumers reporting they’re using alcohol delivery more than they did last year. As this channel continues to grow, BevAlc brands have a prime opportunity to meet consumers where they shop and influence their purchasing decisions through the power of digital promotions.
Brand benefits
The Ibotta Performance Network provides an innovative advertising solution that allows BevAlc brands to stand out from the competition and foster lasting customer relationships. By leveraging the IPN to distribute offers across leading delivery platforms such as Instacart and DoorDash, BevAlc brands can enhance the visibility of their products in key channels. This, in combination with Ibotta's best-in-class technology, helps brands drive trial amongst key purchaser segments and grow market share.
See how the IPN works
The Ibotta Performance Network (IPN) is a technology platform designed to empower brands, retailers, and publishers to influence where consumers shop and what they buy.
Learn moreBest of all, with the IPN’s near-real-time analytics, brands can gain valuable insights into their campaign performance — while the campaign is running — so they can optimize their marketing strategies and better personalize the customer experience. This ensures marketing budgets are used effectively and strategically to maximize impact and drive measurable results.
The IPN advantage
