Activate alcohol offers on the Ibotta Performance Network
Beer, wine, and spirits brands can distribute digital promotions in eligible states through some of the largest partners across the IPN. Connect with digitally savvy shoppers and unlock new opportunities to drive incremental sales.
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Meet consumers where they shop
42% of survey respondents are ordering alcohol for delivery more often than they did in 2024.
*Source: 2025 DoorDash Delivery Trends
Win the digital shelfBrand benefits
Drive product discovery & trial
Gain market share and increase product trial with promotions across DoorDash, Walmart, Instacart, and the Ibotta app.
Boost incremental sales
Reach shoppers during key decision-making moments to drive incremental purchases at scale.
Engage digitally savvy shoppers
Meet consumers where they shop with promotions across leading delivery technology companies.
How it works
See how customers redeem BevAlc cash back offers
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Explore personalized offers
Customers find and select manufacturer offers from Ibotta’s publisher partners’ apps or websites.
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Clip offers and checkout
After selecting offers, customers buy eligible products in-store or online.
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Earn a discount on purchases
Customers receive discounts at the point of sale, receive cash back earnings to use on future purchases or cash out their balance entirely depending on the coupon type.
Explore personalized offers
Customers find and select manufacturer offers from Ibotta’s publisher partners’ apps or websites.
Clip offers and checkout
After selecting offers, customers buy eligible products in-store or online.
Earn a discount on purchases
Customers receive discounts at the point of sale, receive cash back earnings to use on future purchases or cash out their balance entirely depending on the coupon type.
The IPN advantage
- Pay per sale, not clips or impressions
- Track and optimize performance in real time
- Production against stacking within the network
- Guaranteed tied-house law compliance across the network