Frozen Breakfast: IPN Campaign Performance

This frozen breakfast brand partnered with the Ibotta Performance Network to drive overall sales volume and product awareness.

Driving daily volume with the Ibotta Performance Network

This IPN campaign moved over 233K units in total, with 68% of those units coming from 3rd party IPN publishers and 32% coming from Ibotta Properties.

A valuable return on investment

The IPN campaign resulted in a 29.5% lift in incremental products moved for this frozen breakfast brand.

Impacting post campaign shopper behavior

Four weeks following the IPN campaign the client brand saw 35.5% follow-on purchasers of the product.

Driving market share

This client brand gained 5.2 share points during the IPN campaign and held a significant portion, 1-week post-campaign.

Through partnering with the Ibotta Performance Network, this frozen breakfast brand was able to achieve significant scale in volume, saw over 151K in incremental units, and gained and protected their market share.

Achieve your brand goals

Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.