Electronics: IPN Campaign Performance

The Ibotta Performance Network delivers significant sales lift

When activating on the IPN, this electronics brand drove a 605% lift in daily sales velocity (units) vs. pre-campaign period.

Driving incrementality

This electronics brand saw an increase in total units sold and consumer spending.

Analyzing ROMI

The IPN campaign for this electronics brand delivered a 9.3X return on marketing investment (ROMI) — dividing total program sales by spend.

ELECTRONICS CATEGORY INSIGHTS

In addition to frequently conducting first-party consumer surveys — listening to thousands of shoppers to understand their perspectives and motivations — Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3B lines of purchase data annually.

Electronics buyers cut back most on spending in 2023

Purchasing behavior across categories realized a 25% net spending decrease for electronics buyers, which represents the sharpest decrease in spending compared to all other categories assessed.

Net spending change = % of shoppers spending more - % spending less

(among buyers of each category)

Despite the cut back, brands that offered digital cash back rewards drove more product purchases as exemplified below.

Digital cash back rewards are most likely to be used by electronics shoppers

28% of electronics buyers used digital cash back rewards on their most recent purchase — tied with travel, toys, baby & children, and leading all other key categories.

% of shoppers who used digital cash back rewards on most recent purchase

(among category purchases who’ve made at least one purchase utilizing a coupon, deal or reward)

Electronics shoppers remain influenced by digital cash back rewards

While 72% of electronics buyers say they would be disappointed if they weren’t able to use digital cash back rewards for electronics purchases, 35% say that digital cash back rewards both enabled them to make their purchase and also reinforced their brand/retailer loyalty.

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