While November saw a surge in demand for traditional holiday season items such as pie filling, flours & meals, baking mixes, and hot cocoa, store trips and sales volume across key categories continues to be down YoY.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta's first-party SKU-level data provides insights into shopper behavior across 4B purchases annually.
Explore the aggregate YoY category trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
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General Food
-3.0% store trips vs. 1 year ago
-5.9% dollar spend vs. 1 year ago
-8.1% units moved vs. 1 year ago
+5.0% share of purchases shifted to private label
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Beverage
-4.0% store trips vs. 1 year ago
-2.9% dollar spend vs. 1 year ago
-7.7% units moved vs. 1 year ago
+1.1% share of purchases shifted to branded
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Household Needs
-1.0% store trips vs. 1 year ago
+4.7% dollar spend vs. 1 year ago
- 1.7% units moved vs. 1 year ago
+5.5% share of purchases shifted to branded
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Health & Beauty
-3.9% store trips vs. 1 year ago
-0.7% dollar spend vs. 1 year ago
-9.0% units moved vs. 1 year ago
+14.0% share of purchases shifted to private label
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General Merchandise
-8.9% store trips vs. 1 year ago
-14.0% dollar spend vs. 1 year ago
-13.1% units moved vs. 1 year ago
+13.4% share of purchases shifted to branded
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