April 11, 2023
Ibotta's first-party data shows March '23 delivered a combined -8% fewer trips to the store, -7% drop in units moved, and +9% growth in shoppers switching to private label — YoY across key categories.
These trends mean that, for both brands and retailers, it's critical now to focus on activities that accelerate store trips and unit sales.
View the March ’23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
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Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
