November 3, 2025
Bryan Leach
If you are patient and a little lucky there are moments in your career when technology and talent rise up to meet a real market need and open new possibilities. I believe CPG marketers are on the cusp of one of those moments.
Today, Ibotta is launching LiveLift™ in pilot phase. A breakthrough tool born from a simple idea with transformative potential: every promotional dollar should be accountable.
LiveLift™ is the product of Ibotta’s experience, data, and partnerships, now supercharged by the speed and precision of machine learning. With it, brands will see the power of performance marketing in their promotions. Marketers will be able to set incremental sales targets, and measure and optimize campaigns in-flight to drive profitable revenue growth.
This launch represents more than a new tool for Ibotta. It marks a turning point for an industry ready to move past guesswork and into what we call the Outcomes Era. LiveLift brings true performance to CPG promotions that’s long depended on opaque metrics and delayed reporting.
Early pilots with partners like Liquid Death showed a 19% sales lift, 23% increase in daily units moved, and 63% decrease in purchase cycle.
To ensure trust and full visibility for our clients, our exclusive partnership with Circana adds independent verification to quantify exactly how many incremental sales a given campaign drives. Brands can finally look beyond ROAS and start measuring promotional performance by Cost Per Incremental Dollar (CPID).
Promotions no longer have to be a guessing game. They’re a measurable and responsive growth engine. The future of CPG marketing is accountable, and we’re proud to help lead that shift.
Ready to drive incremental sales at scale?
Unlock the power of LiveLift today.