Ibotta’s first-party data shows April ‘23 delivered a combined -6% fewer trips to the store, -6% drop in units moved, and +5% growth in share of purchases shifting to private label — YoY across key categories.
These trends mean that, for both brands and retailers, it’s critical now to focus on pre-shopping tactics that drive store trips and unit sales. Ibotta users unlock 8 offers on average, 7 days prior to redeeming. This is a powerful step to influencing a shopper’s path to purchase.
View the April ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
Achieve your brand goals
Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
