Ibotta’s first-party data shows April ‘23 delivered a combined -6% fewer trips to the store, -6% drop in units moved, and +5% growth in share of purchases shifting to private label — YoY across key categories.
These trends mean that, for both brands and retailers, it’s critical now to focus on pre-shopping tactics that drive store trips and unit sales. Ibotta users unlock 8 offers on average, 7 days prior to redeeming. This is a powerful step to influencing a shopper’s path to purchase.
View the April ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
Planning Ahead?
Identify over-indexing categories and track seasonal buying behavior by month with the Category Pacesetters web tool.
