St. Louis-based regional grocery chain Schnucks is officially joining the Ibotta Performance Network (IPN), the first digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites, and Ibotta’s leading direct-to-consumer properties.
In addition to Ibotta providing customers access to exclusive product offers in Schnucks’ stores throughout the Midwest, a key component of the partnership will be strategic R&D with the goal of building the next-generation grocery shopping experience for consumers. The R&D component of the partnership will allow Ibotta and Schnucks to co-develop new customer experiences for a more dynamic grocery shopping journey. Potential areas of innovation include advanced digital offers in retail media and a heightened focus on creating new and innovative touchpoints in-store.
What senior leaders are saying
Sharing in the excitement over this announcement, senior leaders at both Ibotta and Schnucks gave their thoughts on the partnership and shed some light on their shared vision for the future.
What it means for manufacturers & brands
National campaigns on the IPN will soon go even further, reaching more than 1.6M consumers on Schnucks properties. Launching national offers with Schnucks also comes with these key benefits:
Keep a look out for updates as we prepare to launch the Schnucks Rewards app on the IPN. In the meantime, reach out to an Ibotta rep to discuss your national promotions plans and how you can make the most of this new partnership.
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