Dollar General (NYSE: DG), the largest retailer in the fast-growing small-box retail channel, recently announced its Ibotta partnership to join the Ibotta Performance Network (IPN), the first digital network that enables promotions to be delivered in a coordinated fashion across retailer platforms, large third-party publisher sites and Ibotta’s leading direct-to-consumer properties.

How will it work?

All consumers can simply:
Add: Clip and add eligible items to their cart.
Purchase: Complete the purchase of eligible items to earn rewards.
Redeem: Shoppers can redeem cash back rewards directly through Dollar General’s website and app.

This omnichannel, closed-loop approach means incentivized shopper loyalty and 100% pay-per-sale for maximized ROI.

What Senior Leaders are saying

“We are excited to provide an additional innovative option for our customers to help stretch their budgets,” said Emily Taylor, Dollar General’s executive vice president and chief merchandising officer. “Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”

Through this partnership, customers will be able to earn cash rewards on thousands of items directly through Dollar General’s website and the Dollar General app.

“Dollar General has enjoyed explosive growth because of its innovative approach to helping consumers  stretch their budgets,” said Bryan Leach, Ibotta’s founder and CEO. “Partnering with like-minded brands is a priority for us, and Dollar General is deeply committed to creating maximum value for their customers through seamless, customized programs that help save them even more money.”

How can advertisers take advantage?

Set up item-level digital offers for Dollar General through Ibotta. Work with your Ibotta rep to leverage reporting and real-time campaign optimizations to boost performance and grow market share.

The IPN allows brands to reach Dollar General shoppers with cash back offers that work in-store and online through a pay-per-sale platform that doesn’t charge for coupon clips or clicks. Existing Dollar General suppliers who want to get started can complete the form on this page, and will receive follow-up communications from Ibotta.