DG Cash Back

through the Ibotta Performance Network

Dollar General and Ibotta have collaborated to offer Dollar General customers manufacturer offers on hundreds of items through the Dollar General app and website as a way to earn additional savings toward future purchases.

Learn more
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How it works

See how customers redeem DG Cash Back offers

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  • Step 1

    Customers find and select manufacturer offers from the Dollar General app or website.

  • Step 2

    Customers buy eligible products in-store or online.

  • Step 3

    Earned DG Cash Back is added to customers’ DG wallets for use on future Dollar General purchases.

    Providing offers from hundreds of brands

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    What to know

    Exclusive Access (1)

    Exclusive Access

    The Ibotta Performance Network is the only way to distribute national offer content to DG Cash Back.

    Pay per sale

    Pay per sale

    Unlock efficient incremental sales by only paying when a sale is confirmed. Pay per sale, not per click or clip.

    Track

    Track and optimize

    Advertisers get access to dashboards to report and optimize campaigns in real time 

    Get started with DG Cash Back today.

    Walmart Cash

    Discover how Walmart has also teamed up with the Ibotta Performance Network to power the Walmart Cash program.

    Learn more