Dollar General

DG Cash Back — which enables Dollar General shoppers to earn cash back on eligible purchases in their DG Wallet — is now live and supported through the Ibotta Performance Network (IPN), the first digital network that enables digital offers to be delivered in a coordinated fashion across retailer platforms, large third-party publisher sites and Ibotta’s leading direct-to-consumer properties.

How does it work?

Dollar General shoppers can sign up via or the DG mobile app and simply:

Search: Find the “Deals” page.

Add: Search, discover, and clip eligible offers.

Purchase: Complete the purchase of eligible items. Eligible offers will be automatically applied to cart for online and/or DG Pickup orders.

Redeem: Shoppers can spend DG Cash as soon as it’s available in their DG Wallet.


What Senior Leaders are saying

“As customers continue to seek new ways to stretch their budgets, we’re excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal,” said Chad Fox, Dollar General’s Chief Marketing Officer. “This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers.”

— Chad Fox, Chief Marketing Officer, Dollar General

“Dollar General has always taken an innovative approach to customer loyalty, and this program is another example of their focus to help American consumers save money,” said Bryan Leach, Ibotta’s founder and Chief Executive Officer. “At Ibotta, our mission is to make every purchase rewarding, and our partnership with Dollar General extends our ability to fulfill that mission while enhancing DG’s value proposition to customers.”

— Bryan Leach, Founder & Chief Executive Officer, Ibotta


What do CPG brands need to do?

  1. Set up item-level digital offers for Dollar General through Ibotta.
  2. Work with your Ibotta rep to leverage reporting and real-time campaign optimizations to boost performance and grow market share.

The IPN allows brands to reach Dollar General shoppers with cash back offers that work in-store and online through a pay-per-sale platform that doesn’t charge for coupon clips or clicks. Existing Dollar General suppliers who want to get started can complete the form below and will receive follow-up communications from Ibotta.

Get started with DG Cash Back today.