Walmart customers will simply:
Add: Clip and add eligible items to their cart.
Purchase: Complete the purchase of eligible items to get Walmart Cash.
Redeem: Walmart Cash will accumulate in the customer’s account for use on future in-store or online Walmart purchases, or to cash-out in store.
Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect said, “Now is a critical time for us to demonstrate not only how we support customers through these economic challenges, but how we unlock opportunities for brands to support them, too. That’s why it makes sense to connect item rewards with Walmart's Search advertising. Our advertisers can plug their rewards into one of our most powerful offerings for discovery and purchase – Sponsored Products.”
While Walmart advertisers will continue to purchase ads through Walmart Connect, these manufacturer offers will be sourced and fueled by the Ibotta Performance Network. Advertisers must work directly with Ibotta to set up manufacturer offers. Existing Walmart suppliers who want to get started can complete the form below and will receive follow-up communications from Ibotta.