Live now: Walmart Rewards 

Walmart+ members can now earn Walmart Rewards through digital offers sourced by Ibotta on and the Walmart app. The new closed-loop rewards program is powered by the Ibotta Performance Network and allows members to earn rewards on bestselling items and redeem them on future Walmart purchases.

How does it work?

Walmart+ members will simply:
Add: Clip and add eligible items to their cart.
Purchase: Complete the purchase of eligible items to earn rewards. Walmart Rewards will be added to their Walmart wallet.
Redeem: Members can bank their Walmart Rewards and use them to save on future Walmart purchases in stores and online, or use them as soon as their next shopping trip.

Chris Cracchiolo, Senior Vice President and General Manager of Walmart+ said, “Let’s say after a few shopping trips or online orders, a member has accumulated $10 in Walmart Rewards. When they apply those savings at checkout, what was previously a $25 basket now only costs $15.” See more reasons why members will love Walmart Rewards in Chris’s recent post.

What does this mean for advertisers?

Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect said, “Now is a critical time for us to demonstrate not only how we support customers through these economic challenges, but how we unlock opportunities for brands to support them, too. That’s why it makes sense to connect item rewards with Walmart's Search advertising. Our advertisers can plug their rewards into one of our most powerful offerings for discovery and purchase – Sponsored Products.”

What do advertisers need to do?

  1. Set up item-level digital offers for Walmart Rewards through Ibotta.
  2. Amplify these offers via Walmart Connect with a Sponsored Products campaign.

While Walmart advertisers will continue to purchase ads through Walmart Connect, these item rewards will be sourced and fueled by the Ibotta Performance Network. Advertisers must work directly with Ibotta to set up item rewards digital offers.  Existing Walmart suppliers who want to get started can complete the form below and will receive follow-up communications from Ibotta.

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