In addition to retailers such as Dollar General and Kroger, Walmart has joined the Ibotta Performance Network to deliver manufacturer offers to all Walmart customers through Walmart.com and the Walmart app.
How does it work?
Walmart customers will simply:
Discover & Claim Offers: Clip and add eligible items to their cart.
Purchase: Complete the purchase of eligible items to get Walmart Cash.
Redeem: Walmart Cash will accumulate in the customer’s account for use on future in-store or online Walmart purchases, or for cash-out.
What does this mean for CPG brands?
- National offers running through the IPN will now be available to 100% of Walmart customers with a Walmart.com account, in addition to existing IPN retail partner customers
- Efficient, incremental sales
- Pay-per-sale, not per click or clip
- Protection against stacking within the network
- Enhanced visibility of offers when activating Sponsored Products Search in-grid ads through Walmart Connect
What do CPG brands need to do?
Contact your dedicated Ibotta representative or fill out the form below to maximize the reach of your IPN digital offers across both Walmart and our existing IPN retail partners.