AppCard is joining the Ibotta Performance Network (IPN)

February 5, 2024

AppCard — the leading marketing personalization, shopper analytics, and customer retention platform for independent grocers — is partnering with Ibotta and joining the IPN, the first digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites, and Ibotta’s leading direct-to-consumer properties.

AppCard is the first one-to-many partner that supplies independent grocers with digital loyalty content across multiple channels: mobile (in-app), email, web, in-store signage, shelf tag, kiosk, and more.

The partnership marks a significant expansion of the IPN’s portfolio of publishers, extending the network beyond mass retailers to now include a diverse array of independent retailers as well. Digital offers will become available to an additional 25M shoppers and 2,000 stores across 375 AppCard independent grocers on the IPN.

Jump ahead to:

• What Senior Leaders are saying
• How it works for shoppers
• What it means for CPG brands

 

What Senior Leaders are saying

 

How it works for shoppers

Shoppers can join AppCard and/or their preferred independent grocer’s loyalty platform and simply:

Discover and activate offers from any channel (mobile app, email, kiosk, etc.).

Purchase the associated products in-store.

Receive digital offers at checkout through point of sale.

 

What it means for CPG Brands

CPG brands will amplify national campaigns on the IPN reaching 91% of American households — enabling those brands to achieve customer goals with AppCard and their new digital offers.

• Reach consumers at ‘hard to reach’ retailers — AppCard offers are promoted via mobile (in-app), email, web, in-store signage, shelf tags & in-lane touchscreen terminal (at checkout).
• Pay-per-sale — not clips, clicks, or impressions.
• Track and optimize performance in real time.
• Never incur coupon handling or processing fees.
• Gain anti-stacking protection.

 

Achieve your brand goals

Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.