In addition to retailers such as Dollar General and Kroger, Walmart has joined the Ibotta Performance Network to deliver manufacturer offers to all Walmart customers through and the Walmart app.


How does it work? WalmartCash-Screenshot (1)

Walmart customers will simply:
Discover & Claim Offers: Clip and add eligible items to their cart.
Purchase: Complete the purchase of eligible items to get Walmart Cash.
Redeem: Walmart Cash will accumulate in the customer’s account for use on future in-store or online Walmart purchases, or for cash-out.


What does this mean for CPG brands?

  • National offers running through the IPN will now be available to 100% of Walmart customers with a account, in addition to existing IPN retail partner customers
  • Efficient, incremental sales
  • Pay per sale, not per click or clip
  • Protection against stacking within the network
  • Enhanced visibility of offers when activating Sponsored Products Search in-grid ads through Walmart Connect


What do CPG brands need to do?

Contact your dedicated Ibotta representative or fill out the form below to maximize the reach of your IPN digital offers across both Walmart and our existing IPN retail partners.





About Ibotta

Built and headquartered in Denver, Colo., Ibotta ("I bought a...") is the leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – while paying on a pay per sale basis. American shoppers have earned over $1.5B through the Ibotta Performance Network. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. A great place to work, Ibotta has been recognized by The Denver Post four consecutive times, made BuiltIn Colorado’s Best Places to Work list three years in a row and appeared on Inc.’s list of Best Workplaces twice.


About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at, on X (formerly known as Twitter) at, and on LinkedIn at


Terms & Conditions

Manufacturer offers are available through the Ibotta Performance Network and national in nature.  They cannot impact or deter brand investment in price, merchandising, Walmart Connect, or Walmart Luminate.


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