September serves as a valuable precursor to the upcoming holiday season. Brands can leverage category data to ensure their promotions are best positioned to accelerate store trips and boost sales volume during this crucial Q4 window.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online grocery sales across all major US retail channels. Ibotta's first-party SKU-level data provides insights into shopper behavior across 4B purchases annually.
In September 2023, we observed significant YoY trends across key product categories, including a collective:
As brands have relied on pricing strategies to fuel growth, declining volume and market share are now offsetting these efforts. Thus, it's imperative to focus on promotional strategies that accelerate incremental sales.
Explore the statistics for September 2023 below, and contact Ibotta to gain custom insights and craft a promotional strategy that drives efficient sales volume at unprecedented scale.
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Planning Ahead? Identify over-indexing categories and track seasonal buying behavior by month with the Category Pacesetters web tool. |
