Chips: IPN Campaign Performance

This national chip brand partnered with the Ibotta performance network to continue to boost total redemptions across their entire brand portfolio.

Driving repeat brand purchases with the Ibotta Performance Network

89.2% of shoppers purchased this client brand in a product category they had not previously bought. Among these buyers, almost half of them bought the same product again after their initial purchase.

Client product portfolio growth amongst redeemer baskets

The percent of total baskets containing two or more manufacturer products grew during the campaign period vs. the prior period.

The Ibotta Performance network increased the manufacturer brand basket size & spend

Products per basket and basket spend on eligible client brand chip items jumped by +44% and +42% during the campaign.

By partnering with the Ibotta Performance Network, this chip brand not only attracted new customers but also boosted loyalty among those customers, across their suite of product offerings.

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