Instacart is Joining the Ibotta Performance Network (IPN)

It’s an exciting day here at Ibotta: Instacart is joining the Ibotta Performance Network! This strategic partnership will provide Instacart customers with access to Ibotta’s industry-leading catalog of digital coupons. By joining the IPN, Instacart will deliver more coupons that are timely and relevant to its consumers, helping consumers save money on their everyday purchases. 

Going forward, Ibotta will be Instacart's preferred third-party coupon provider across all eligible categories of items on its mobile app and website. For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America. In addition, CPG brands can continue to leverage Instacart’s high-performing retail media network to drive product discovery and incremental sales by connecting to consumers who are directly at the point of purchase.

What senior leaders are saying

In today’s announcement, senior leaders at Ibotta and Instacart shared their thoughts on the partnership and the benefits it will bring to both brands and consumers.

We are excited to enter into this strategic partnership with Instacart, which represents the first grocery technology company to join the Ibotta Performance Network. The addition of Instacart will allow our 2,400 CPG brand partners to reach millions of additional consumers with targeted promotions on Instacart’s app and website, all while benefiting from our network’s unprecedented real-time measurement capabilities.

Bryan Leach

Founder and CEO | Ibotta

Instacart is committed to helping consumers find more value, and today’s announcement underscores our goal of making online grocery shopping accessible to all,” said Chris Rogers, Chief Business Officer at Instacart. “Our partnership with Ibotta is designed to benefit both consumers, by providing valuable savings, and CPG brands, by continuing to drive real business impact and consumer engagement. We work with more than 5,500 CPG brands and we believe Ibotta will help us quickly scale our CPG-funded promotions and business.

Chris Rogers

Chief Business Officer | Instacart

What it means for manufacturers & brands

The Ibotta Performance Network is about to get a whole lot bigger, and that means campaigns on the IPN will soon go even further. Instacart’s marketplace encompasses more than 1,500 retailers with a footprint of more than 85,000 stores across North America, allowing brands on the IPN to reach millions of additional consumers. Launching national offers with Instacart also comes with these key benefits:

Keep a look out for updates as we prepare to launch the Instacart mobile app and website on the IPN. In the meantime, reach out to an Ibotta rep to discuss your promotions plans and how you can make the most of this new partnership.