The IPN delivers significant volume lift
When activating on the IPN, this home improvement brand drove a +56.9% lift in daily sales vs. pre-campaign period.
Accelerating the purchase cycle
This home improvement brand successfully shortened the purchase cycle by 74%.
Driving results with the right shoppers
The IPN campaign for this home improvement brand converted 92.8% new and competitive shoppers. Existing loyalists accounted for just 7.2% of redeemers.
Maximizing basket size
This home improvement brand saw a +53.46% lift in basket size during the IPN campaign vs. pre-campaign period.
ROAS and ROMI analysis
This home improvement brand drove a 22.2X return on ad spend (ROAS) and 10.2X return on marketing investment (ROMI) during the IPN campaign.