Home Improvement: IPN Campaign Performance

December 7, 2023

The IPN delivers significant volume lift

When activating on the IPN, this home improvement brand drove a +56.9% lift in daily sales vs. pre-campaign period.

 

Accelerating the purchase cycle

This home improvement brand successfully shortened the purchase cycle by 74%.

 

Driving results with the right shoppers

The IPN campaign for this home improvement brand converted 92.8% new and competitive shoppers. Existing loyalists accounted for just 7.2% of redeemers.

 

Maximizing basket size

This home improvement brand saw a +53.46% lift in basket size during the IPN campaign vs. pre-campaign period.

 

ROAS and ROMI analysis

This home improvement brand drove a 22.2X return on ad spend (ROAS) and 10.2X return on marketing investment (ROMI) during the IPN campaign.

 

Achieve your brand goals

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