November 14, 2023
While October saw a surge in demand for comfort items such as soups, chilis, stocks & broths, and instant potatoes, store trips and sales volume across key categories continues to be down YoY.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta's first-party SKU-level data provides insights into shopper behavior across 4B purchases annually.
Explore the aggregate YoY category trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
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