When partnering with the Ibotta Performance Network, this soda brand aimed to increase product trial, attract new shoppers, boost brand awareness, and drive incremental growth.
Driving results with the right shoppers
The IPN campaign for this soda brand converted 57% new and competitive shoppers. Existing loyalists accounted for just 4.9% of redeemers.
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Impacting post campaign shopper behavior
Following the IPN campaign, the client brand saw an average of 3.4 product purchases per user.
A valuable return on investment
The IPN campaign resulted in a +61.4% incremental unit lift for this soda client brand.
Media exposure drives brand awareness
When activating various in app ad placements on Ibotta Properties, this soda brand saw a spike in impressions and offer redemptions.
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Through their strategic partnership with the Ibotta Performance Network, this soda brand effectively boosted product visibility, heightened consumer engagement, and raised brand awareness through targeted ad placements.
Achieve your brand goals
Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
