Ibotta, the leading digital rewards platform, announced its sponsorship of Logan Sargeant. The “Rookie of the Year,” and first driver from the United States to compete in the sport since 2015, appeared for his F1 debut at Bahrain Grand Prix 2023 on March 5.

This is Sargeant’s first season on the grid, and as part of the sponsorship, racing fans will see the Ibotta logo prominently displayed on Sargeant’s helmet.

A Fort Lauderdale, FL native, Sargeant got behind the wheel of a go kart at five years old, kicking off his motorsports journey. Seventeen years later, he has landed one of only twenty highly coveted F1 driver positions in the world, as a member of the Williams Racing team.

Logan Sargeant:

“I feel incredibly lucky to have ascended to this point in my racing career. To have a respected brand like Ibotta support me in this new chapter is truly rewarding. I am honored to have a company with such a clear purpose and a commitment to giving back as my first-ever personal sponsor.”

Bryan Leach, CEO at Ibotta:

“When I met Logan, I knew he was the right partner for us. His determination to stand out amongst the pack reflects Ibotta’s own history, and we think it will make him an outstanding brand ambassador for us. We know Logan will have a positive and lasting impact on the sport – and represent the United States – in the same way Ibotta aims to transform our own market, in the rewards space. He cares about our mission and shares our pride in having given back over $1.4B in cash back rewards to American consumers.”

Upcoming North America F1 Races

May 5 – 7
United States
Miami Grand Prix

June 16 – 18
Canadian Grand Prix (Montreal)

October 20 – 22
United States
United States Grand Prix (Austin, TX)

October 27 – 29
Mexico City Grand Prix

November 16 – 18
United States
Las Vegas Grand Prix

For more industry insights, seasonality trends, and YoY category data: return to the IPN blog.


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