February 14, 2024
While January saw a surge in demand for healthier-choice items such as vitamins & oils, diet & nutrition, frozen vegetables, and frozen fruit, store trips and purchase volume continue to be down YoY across key categories.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3B lines of purchase data annually.
Explore the January YoY trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
Achieve your brand goals
Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
