While January saw a surge in demand for healthier-choice items such as vitamins & oils, diet & nutrition, frozen vegetables, and frozen fruit, store trips and purchase volume continue to be down YoY across key categories.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3B lines of purchase data annually.
Explore the January YoY trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
Planning Ahead?
Identify over-indexing categories and track seasonal buying behavior by month with the Category Pacesetters web tool.
