While January saw a surge in demand for healthier-choice items such as vitamins & oils, diet & nutrition, frozen vegetables, and frozen fruit, store trips and purchase volume continue to be down YoY across key categories.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3B lines of purchase data annually.
Explore the January YoY trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
|
|
General Food
-2.6% store trips vs. 1 year ago
-5.6% dollar spend vs. 1 year ago
-6.3% units moved vs. 1 year ago
+4.8% share of purchases shifted to private label
|
 |
Beverage
-4.2% store trips vs. 1 year ago
-4.8% dollar spend vs. 1 year ago
-9.3% units moved vs. 1 year ago
+0.5% share of purchases shifted to private label
|
 |
Household Needs
+0.1% store trips vs. 1 year ago
+1.3% dollar spend vs. 1 year ago
-2.0% units moved vs. 1 year ago
+7.1% share of purchases shifted to branded
|
 |
Health & Beauty
-8.3% store trips vs. 1 year ago
-5.4% dollar spend vs. 1 year ago
-12.5% units moved vs. 1 year ago
+9.9% share of purchases shifted to private label
|
 |
General Merchandise
-10.5% store trips vs. 1 year ago
-10.7% dollar spend vs. 1 year ago
-16.2% units moved vs. 1 year ago
+3.6% share of purchases shifted to branded
|
Achieve your brand goals
Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
