Measuring both incentivized and organic purchases in grocery transactions across the US grocery industry, Ibotta's first-party data analytics show that on average...
August ‘23 delivered a combined -9% fewer trips to the store, -11% drop in units moved, and +3.5% growth in share of purchases shifting from private label to branded — YoY across key categories.*
As brands face challenging YoY sales comps, focusing on pre-shopping strategies to drive in-store visits, incremental sales, and win share over private label becomes crucial. Advertisers on the IPN average 42% new-to-brand conversions and a 50% increase in incremental units sold.
View the August ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
To see specific categories indexing 100+ for any month, compared to the past 11 months, make sure to check out the Category Pacesetters web tool.
*Findings are based on Ibotta first-party SKU-level purchase data in the U.S., including in-store and online sales across all major retail channels.
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