April 26, 2023
The Ibotta Performance Network delivers significant volume lift
When activating on the IPN, this sandwich bread brand had a +246% lift in daily sales vs. pre-campaign period, and accelerated the buying cycle by 40%.
Driving results with the right shoppers
The IPN campaign for this sandwich bread brand converted 38.7% new or competitive shoppers and captured +2.3 share points in the category.
A valuable return on investment
The IPN campaign resulted in a +62.9% incremental unit lift for the sandwich bread client brand.
Bread Metrics of Success on the IPN
Based on all campaigns that have launched on the IPN, bread brands average 64% incremental unit lift, 28.5% new to brand conversions, and 5.5X return on ad spend (ROAS).
Achieve your brand goals
Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
