July ‘23 delivered a combined -7.8% fewer trips to the store, -8.4% drop in units moved, and +3.6% growth in share of purchases shifting from private label to branded — YoY across key categories.*
As brands face challenging YoY sales comps, focusing on pre-shopping strategies to drive in-store visits, incremental sales, and win share over private label becomes crucial. Advertisers on the IPN average 42% new-to-brand conversions and a 50% increase in incremental units sold.
View the July ‘23 stats below and contact your Ibotta rep to dive deeper into your specific category to build a custom promotional strategy that drives incremental sales at unprecedented scale.
To see specific categories indexing 100+ for any month, compared to the past 11 months, make sure to check out the Category Pacesetters web tool.
*Findings are based on Ibotta first-party SKU-level purchase data in the U.S., including in-store and online sales across all major retail channels.
Achieve your brand goals
Which metrics are most important for your brand? Get in touch to explore possibilities with the Ibotta Performance Network.
