February saw a continued trend from January with store trips, dollars spent, and units moved down across key grocery categories. While the general food category continues to see consumers shift to private label products – categories such as beverage and household needs have consumers switching back to branded products.
Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3B lines of purchase data annually.
Explore the February YoY trends below and drill down into your sub-category by getting in touch with an Ibotta rep today.
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Identify over-indexing categories and track seasonal buying behavior by month with the Category Pacesetters web tool.
