7-Eleven Joins the Ibotta Performance Network: Bringing Performance Marketing to Convenience
The modern shopper doesn't choose a channel. They choose the fastest, easiest way to solve the moment in front of them: a specific need, at ...
Read moreFeatured
Breaking the Buy-It-Again Cycle: Why Last-Mile Commerce Demands a New Consideration Strategy
Grocery marketers could once treat every shopping trip as an opportunity to earn consideration: ...
Aug 6, 2026
The Proof Is Here: New Circana Research Reveals How Ibotta Promotions Outperformed Media Benchmarks
CPG brands spend billions on promotions every year. But for decades, measurement hasn't kept up. ...
Jun 19, 2026
Scaling Success: How Chomps® Partnered with Ibotta to Capture New Households and Secure Category Leadership
Ahead of a key seasonal demand moment, Chomps® – the fastest growing meat snacks brand in the ...
Apr 26, 2026
Breaking the Buy-It-Again Cycle: Why Last-Mile Commerce Demands a New Consideration Strategy
Grocery marketers could once treat every shopping trip as an opportunity to earn consideration: ...
Aug 6, 2026
The Summer Spend Shift Has Already Begun
The summer shopping season begins weeks before Memorial Day, and this year even earlier as small ...
Apr 29, 2026News
Stay up to date. Read about the latest partnership announcements, company developments, and industry news.
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The Outcomes Era Is Here. Giant Eagle Is the Signal.
For decades, the grocery industry followed a familiar script. Brands invested in promotions that ...
May 21, 2026
7-Eleven Joins the Ibotta Performance Network: Bringing Performance Marketing to Convenience
The modern shopper doesn't choose a channel. They choose the fastest, easiest way to solve the ...
Aug 4, 2026Data Deepdive
Uncover real insights. Discover valuable tactics and learnings about your category, today’s consumers, and more with Ibotta’s first-party data and research.
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The Summer Spend Shift Has Already Begun
The summer shopping season begins weeks before Memorial Day, and this year even earlier as small ...
Apr 29, 2026
The Essential CPG Guide to Back-to-School 2026
If your back-to-school offer launches in August, you may be too late. By then, shoppers have ...
Jun 9, 2026IPN Capabilities
Gain a deep understanding of the IPN. Get an inside look at the innovative technology and features powering our industry-leading promotions network.
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How to Make the Most of Your Loyalty Program with the IPN
Loyalty programs are one of the most effective ways to sway consumers to shop at your business. ...
Feb 13, 2025
The 2026 State of Spend: Navigating the New Normal of Value-Centric Shopping
Industry Trends
Be ahead of the curve. Learn more about where the industry is heading and how to remain competitive in the ever-changing CPG and retail landscape.
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Breaking the Buy-It-Again Cycle: Why Last-Mile Commerce Demands a New Consideration Strategy
Grocery marketers could once treat every shopping trip as an opportunity to earn consideration: ...
Aug 6, 2026
Ibotta Performance Network Expands to Uber Eats — Unifying Last-Mile Delivery at Scale
For years, on-demand delivery was considered a convenience — a premium behavior reserved for busy ...
Mar 25, 2026Customer Stories
The results speak for themselves. Explore real case studies that showcase how the Ibotta Performance Network helps real brands and retailers solve problems and achieve their goals.
View more
The Proof Is Here: New Circana Research Reveals How Ibotta Promotions Outperformed Media Benchmarks
CPG brands spend billions on promotions every year. But for decades, measurement hasn't kept up. ...
Jun 19, 2026
Scaling Success: How Chomps® Partnered with Ibotta to Capture New Households and Secure Category Leadership
Ahead of a key seasonal demand moment, Chomps® – the fastest growing meat snacks brand in the ...
Apr 26, 2026Videos
Better Together: The Power of Ibotta & Instacart
Learn how the Ibotta and Instacart partnership is helping CPG brands reach more consumers.
19 minutes
Get to Know the IPN
You’ve got questions. We’ve got answers. Check out the video above to learn more about the Ibotta Performance Network (IPN) and how it’s helping brands, retailers, publishers, and consumers Make Every Purchase Rewarding.
2 minutes
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IPN Retailer Integration
Learn how promotions from the Ibotta Performance Network (IPN) integrate seamlessly into retailers’ rewards programs. Integrating with the IPN enables retailers to deliver 900+ daily offers from leading brands directly to their customers.
1 minute
