Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy

Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy

Summer 2025 is poised to be a pivotal season for CPG brands. Navigating the delicate balance between capturing the excitement of summer ...

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News

Stay up to date. Read about the latest partnership announcements, company developments, and industry news.

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Instacart is Joining the Ibotta Performance Network

Instacart is Joining the Ibotta Performance Network

It’s an exciting day here at Ibotta: Instacart is joining the Ibotta Performance Network! This ...

DoorDash is Joining the Ibotta Performance Network

DoorDash is Joining the Ibotta Performance Network

Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta ...

Data Deepdive

Uncover real insights. Discover valuable tactics and learnings about your category, today’s consumers, and more with Ibotta’s first-party data and research.

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Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy

Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy

Summer 2025 is poised to be a pivotal season for CPG brands. Navigating the delicate balance ...

The 2024 State of Spend

The 2024 State of Spend

The economic landscape of recent years has presented a complex and ever-shifting challenge for both ...

IPN Capabilities

Gain a deep understanding of the IPN. Get an inside look at the innovative technology and features powering our industry-leading promotions network.

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Everyone Wins With the IPN. Here's How

Everyone Wins With the IPN. Here's How

Paper coupons have never truly benefited everyone. While they’ve always been great for consumers — ...

Integrating with the IPN: What to Know and How it Works

Integrating with the IPN: What to Know and How it Works

Looking to bring your rewards program to the next level? The Ibotta Performance Network (IPN) ...

DoorDash is Joining the Ibotta Performance Network

DoorDash is Joining the Ibotta Performance Network

Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta Performance Network (IPN)! In joining ...

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Industry Trends

Be ahead of the curve. Learn more about where the industry is heading and how to remain competitive in the ever-changing CPG and retail landscape.

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How to Win Grocery Shoppers’ Loyalty in a Price-sensitive Market

How to Win Grocery Shoppers’ Loyalty in a Price-sensitive Market

In today’s price-sensitive grocery landscape, brand loyalty is a fragile commodity. Economic ...

7 Retail Trends to Watch in 2025

7 Retail Trends to Watch in 2025

The retail industry is on the road to significant change as we roll into 2025, particularly when it ...

Customer Stories

The results speak for themselves. Explore real case studies that showcase how the IPN helps real brands and retailers solve problems and achieve their goals.

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Back to School: How General Mills Increased Cross-Promotion & Incremental Sales

Back to School: How General Mills Increased Cross-Promotion & Incremental Sales

The Back-to-School season is a key moment for shoppers and brands alike. This year, 47% of ...

Personal Care: IPN Campaign Performance

Personal Care: IPN Campaign Performance

With Ibotta users experiencing the pressure of rising prices this year, the significance of digital ...

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