Ibotta Performance Network Expands to Uber Eats — Unifying Last-Mile Delivery at Scale
For years, on-demand delivery was considered a convenience — a premium behavior reserved for busy weeknights or the occasional splurge. ...
Read moreFeatured
From Ad to Action: Ibotta and PepsiCo on Rewriting the Media Playbook for Verified Sales
At the recent ADWEEK House: The Big Game fireside chat, Mark Kirkham, CMO of PepsiCo Beverages ...
Feb 20, 2026
Leading Salty Snacks Brand Drives 2x Household Lift vs. Category Norm on Ibotta - ABCS Insights
CPG brands have long lacked trusted and timely measurement tools to understand the true impact of ...
Jan 20, 2026
The 2024 State of Spend
The economic landscape of recent years has presented a complex and ever-shifting challenge for both ...
Mar 7, 2025
DoorDash is Joining the Ibotta Performance Network
Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta ...
Jan 7, 2025
Inside the IPN: What Every Brand, Retailer & Publisher Should Know
Most people who are familiar with Ibotta know of our consumer app. It arrived in 2012 with the goal ...
May 23, 2024News
Stay up to date. Read about the latest partnership announcements, company developments, and industry news.
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Uber Joins the Ibotta Performance Network
The wall between traditional retail and delivery has collapsed. Today, Ibotta announced an ...
Mar 25, 2026
CPG Promotions Are Entering the Outcomes Era
If you are patient and a little lucky there are moments in your career when technology and talent ...
Nov 3, 2025Data Deepdive
Uncover real insights. Discover valuable tactics and learnings about your category, today’s consumers, and more with Ibotta’s first-party data and research.
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8 Stats That will Change Your Holiday Brand Strategy
In part two of our 2025 Holiday Outlook series, we dive deeper into our annual study of over 1,500 ...
Oct 7, 2025IPN Capabilities
Gain a deep understanding of the IPN. Get an inside look at the innovative technology and features powering our industry-leading promotions network.
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How to Make the Most of Your Loyalty Program with the IPN
Loyalty programs are one of the most effective ways to sway consumers to shop at your business. ...
Feb 13, 2025
The 2026 State of Spend: Navigating the New Normal of Value-Centric Shopping
Industry Trends
Be ahead of the curve. Learn more about where the industry is heading and how to remain competitive in the ever-changing CPG and retail landscape.
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Ibotta Performance Network Expands to Uber Eats — Unifying Last-Mile Delivery at Scale
For years, on-demand delivery was considered a convenience — a premium behavior reserved for busy ...
Mar 25, 2026
From Ad to Action: Ibotta and PepsiCo on Rewriting the Media Playbook for Verified Sales
At the recent ADWEEK House: The Big Game fireside chat, Mark Kirkham, CMO of PepsiCo Beverages ...
Feb 20, 2026Customer Stories
The results speak for themselves. Explore real case studies that showcase how the Ibotta Performance Network helps real brands and retailers solve problems and achieve their goals.
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Leading Salty Snacks Brand Drives 2x Household Lift vs. Category Norm on Ibotta - ABCS Insights
CPG brands have long lacked trusted and timely measurement tools to understand the true impact of ...
Jan 20, 2026
Embracing the Outcomes Era: Ibotta & Liquid Death Q&A at Brandweek 2025
Liquid Death’s Chief Media Officer Benoit Vatere and Ibotta’s Founder and CEO Bryan Leach teamed up ...
Nov 19, 2025Videos
Better Together: The Power of Ibotta & Instacart
Learn how the Ibotta and Instacart partnership is helping CPG brands reach more consumers.
19 minutes
Get to Know the IPN
You’ve got questions. We’ve got answers. Check out the video above to learn more about the Ibotta Performance Network (IPN) and how it’s helping brands, retailers, publishers, and consumers Make Every Purchase Rewarding.
2 minutes
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IPN Retailer Integration
Learn how promotions from the Ibotta Performance Network (IPN) integrate seamlessly into retailers’ rewards programs. Integrating with the IPN enables retailers to deliver 900+ daily offers from leading brands directly to their customers.
1 minute
