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What Brands Really Want from Retail Media
The retail landscape is undergoing a significant transformation, driven by the rapid expansion of ...
Jul 22, 2025
Ibotta's Latest Partnerships Unlock New Opportunities for BevAlc Brands
The Ibotta team has been hard at work deepening our partnerships with retailers and publishers to ...
Jul 14, 2025
Back to School 101: Consumer Insights and Purchase Trends to Inform Your Marketing Strategy
The school supply shopping season is fast approaching and that means it’s time for a pop quiz: Are ...
Jun 5, 2025
The 2024 State of Spend
The economic landscape of recent years has presented a complex and ever-shifting challenge for both ...
Mar 7, 2025
DoorDash is Joining the Ibotta Performance Network
Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta ...
Jan 7, 2025
Inside the IPN: What Every Brand, Retailer & Publisher Should Know
Most people who are familiar with Ibotta know of our consumer app. It arrived in 2012 with the goal ...
May 23, 2024News
Stay up to date. Read about the latest partnership announcements, company developments, and industry news.
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Instacart is Joining the Ibotta Performance Network (IPN)
It’s an exciting day here at Ibotta: Instacart is joining the Ibotta Performance Network! This ...
Aug 13, 2024
DoorDash is Joining the Ibotta Performance Network
Big things are happening here at Ibotta headquarters. DoorDash is the newest partner of the Ibotta ...
Jan 7, 2025Data Deepdive
Uncover real insights. Discover valuable tactics and learnings about your category, today’s consumers, and more with Ibotta’s first-party data and research.
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Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy
Summer 2025 is poised to be a pivotal season for CPG brands. Navigating the delicate balance ...
Apr 24, 2025
The 2024 State of Spend
The economic landscape of recent years has presented a complex and ever-shifting challenge for both ...
Mar 7, 2025IPN Capabilities
Gain a deep understanding of the IPN. Get an inside look at the innovative technology and features powering our industry-leading promotions network.
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Everyone Wins With the IPN. Here's How
Paper coupons have never truly benefited everyone. While they’ve always been great for consumers — ...
Jun 19, 2024
Integrating with the IPN: What to Know and How it Works
Looking to bring your rewards program to the next level? The Ibotta Performance Network (IPN) ...
Nov 19, 2024
Summer Outlook 2025: 7 Key Insights to Drive your CPG Strategy
Summer 2025 is poised to be a pivotal season for CPG brands. Navigating the delicate balance between capturing the excitement of summer ...
Read moreIndustry Trends
Be ahead of the curve. Learn more about where the industry is heading and how to remain competitive in the ever-changing CPG and retail landscape.
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How Brands Can Ace the Back-to-School Season
In the current economic climate, consumers are actively seeking ways to save money. This need for ...
May 8, 2025
How to Win Grocery Shoppers’ Loyalty in a Price-sensitive Market
In today’s price-sensitive grocery landscape, brand loyalty is a fragile commodity. Economic ...
Apr 1, 2025Customer Stories
The results speak for themselves. Explore real case studies that showcase how the IPN helps real brands and retailers solve problems and achieve their goals.
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Back to School: How General Mills Increased Cross-Promotion & Incremental Sales
The Back-to-School season is a key moment for shoppers and brands alike. This year, 47% of ...
Jun 5, 2024
Personal Care: IPN Campaign Performance
With Ibotta users experiencing the pressure of rising prices this year, the significance of digital ...
Aug 2, 2024Videos
Better Together: The Power of Ibotta & Instacart
Learn how the Ibotta and Instacart partnership is helping CPG brands reach more consumers.
19 minutes
Get to Know the IPN
You’ve got questions. We’ve got answers. Check out the video above to learn more about the Ibotta Performance Network (IPN) and how it’s helping brands, retailers, publishers, and consumers Make Every Purchase Rewarding.
2 minutes
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IPN Retailer Integration
Learn how promotions from the Ibotta Performance Network (IPN) integrate seamlessly into retailers’ rewards programs. Integrating with the IPN enables retailers to deliver 900+ daily offers from leading brands directly to their customers.
1 minute
