Marketers want a source they can trust when it comes to the data that drive decisions, optimizations, and performance.
Discover Ibotta’s Measurement Methodology with Thalya Hamilton and see how the foundational strategy produces real-world, proven results.
The 4-principle approach:
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Let the strategy determine the KPI
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Measure at the level you execute
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Avoid bias in methodology
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Utilize the most complete and quality data
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