The next frontier in brand activation: c‑store, made measurable
Convenience has long been the untapped performance layer in digital strategy. But with 72% of trips being planned routines, reaching these shoppers is no longer a guessing game. With 7‑Eleven, Speedway, and Stripes now on the Ibotta Performance Network, turn daily habits into verified, pay-per-sale conversions.
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Activating the c-store digital performance layer
Convenience stores are a daily destination for loyal shoppers—nearly half of Gen Z and Millennials visit at least weekly. Yet CPG brands historically lacked verified offer infrastructure in this high-volume channel.
With 7-Eleven joining the Ibotta Performance Network, that layer is activated. Now, run verified, pay-per-sale promotions across 11,500+ locations from a single platform.
See 7-Eleven announcementBuilt for your product category
Beverage
Target high-intent cold-vault and energy shoppers with verified, item-level promotions inside 7‑Eleven.
Snack & Candy
Capture routine buyers at the counter with verified, performance-driven snack and candy campaigns.
Immediate Need State
Drive trial and brand switching on personal care and essentials with verified, item-level promotions.
Reaching shoppers across national convenience leaders
Data-backed growth in action
Circana Meta-Study
Exceeded media benchmarks by 7x with a 16.5% incremental sales lift.
View meta-study
Liquid Death Case Study
Drove a 19% incremental sales lift and 63% faster purchase cycles.
View case study
Chomps Case Study
Outperformed category benchmarks by 4.5x with a 15% incremental sales lift.
View case studyWhy choose the Ibotta Performance Network
- Capture shoppers before they reach the register
- Pay only for verified sales, not impressions
- In-flight campaign optimization
- One platform across mass, grocery, last-mile, and convenience
