7-Eleven on the Ibotta Performance Network
Reach 100M+ loyalty members across 7-Eleven, Speedway, and Stripes with verified, pay-per-sale digital activations.
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Turn daily trips into verified sales
Ibotta is the exclusive third-party provider of digital offers across the 7-Eleven, 7NOW, and Speedway apps. Shoppers clip before they walk in; brands pay only when a campaign results in a sale.
See full announcementWhat the 7-Eleven partnership unlocks for brands
Pre-purchase intent
Reach shoppers inside 7Rewards and Speedy Rewards while they're still planning the trip, not after they've reached the register.
Pay-per-sale accountability
Trade unmeasured impressions for verified outcomes. Pay only when a campaign directly results in a sale.
Scale beyond grocery's reach
7-Eleven, Speedway, and Stripes capture the trips traditional grocery can't, and a purchase occasion that adds to the grocery run rather than replacing it.
How offers work inside the apps
1. A shopper clips an item-level offer natively in the 7-Eleven or Speedway app.
2. The shopper makes an in-store purchase and IDs at checkout with their 7Rewards or Speedy Rewards loyalty account.
3. The reward posts automatically as 7-Eleven Cash or Speedy Rewards points.
The 7-Eleven shopper
• Half of U.S. households live within 2 miles of a 7-Eleven or Speedway, with stores in 47 of the top 50 U.S. DMAs.
• Daily-routine loyal shoppers skewing Gen Z and Millennial: 26% of Gen Z and 31% of Millennials visit their favorite convenience store every day.
• Arriving with intent and an openness to be influenced: 72% of trips are planned and 69% of shoppers are reading promotional signage before they reach the register.
• Shopping single-serve and fill-in formats, one of the strongest trial surfaces in the channel mix.