Performance, on the record.
The Ibotta Performance Network drives profitable incremental sales at scale across the U.S.'s leading retailers and publishers, combining a pay-for-performance model with independent third-party validation.
It's performance marketing, built for CPG.
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Scale that moves market share
Built for how Americans shop today, the Ibotta Performance Network connects the nation's leading retailers and publishers into a powerful cross-retailer ecosystem, enabling CPG brands to run performance-based promotions wherever consumers shop.
200M+ of U.S. consumers reached
96% of U.S. households
90% of third-party grocery delivery
Exclusive provider of Walmart Cash
Learn about our networkDrive brand growth. Prove the impact.
Our pay-for-performance model ties your campaigns to SKU-level purchase data, while independent measurement leaders validate the results. The proof? According to Circana, Ibotta campaigns delivered 8x the household penetration lift compared with Circana's total-store media benchmarks.
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Learn from the CPGs leaders driving profitable growth
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Danone x LiveLift
1.5M+ incremental units moved, 30%+ more efficient CPID post-optimization.
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Chomps x Circana
4.5X sales lift vs. benchmark, 15% higher spend, 9X penetration lift.
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Liquid Death x LiveLift
19% incremental sales lift, 23% daily unit lift, 63% shorter purchase cycle.
Danone x LiveLift
1.5M+ incremental units moved, 30%+ more efficient CPID post-optimization.
Chomps x Circana
4.5X sales lift vs. benchmark, 15% higher spend, 9X penetration lift.
Liquid Death x LiveLift
19% incremental sales lift, 23% daily unit lift, 63% shorter purchase cycle.
Why 3,000+ CPG brands partner with Ibotta
Cross-retailer scale
Reach 200M+ consumers across grocery, mass retail, delivery and convenience through one connected performance network.
Influence purchase decisions
Reach consumers at the moment of consideration, influencing what goes into their carts before checkout.
Pay-for-performance accountability
No paying for impressions, clicks, clips, or points. Just verified product sales that move off the shelf.
Proven incremental impact
Connect campaigns to SKU-level sales data and validate incremental lift through independent measurement partners like Circana.