Performance, on the record.
The Ibotta Performance Network brings verified outcomes to CPG brands through closed-loop measurement of incremental sales, with third-party validation to back it up.
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The scale of our network
The Ibotta Performance Network reaches 200M+ U.S. consumers across 60+ integrated retailers, with activation spanning grocery, mass, drug, convenience, and digital channels through a single network. Because the network spans the full footprint, brands get a cross-retailer view of purchase behavior.
200M+ of U.S. consumers reached
96% of U.S. households
60+ integrated retailers
2,500+ active retailers
Reaching 90%+ of third-party grocery delivery
Proven performance
Every offer connects directly to item-level purchase data through closed-loop measurement. The Ibotta Performance Network works alongside existing measurement partners rather than replacing them. Independent third parties such as Circana and ABCS Insights validate the results, while the network delivers the activation that drives the outcomes those tools measure.
Circana meta-study ABCS Insights case study
CPG success stories
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Chomps x Circana
4.5X sales lift vs. benchmark, 15% higher spend, 9X penetration lift.
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Liquid Death x LiveLift
19% incremental sales lift, 23% daily unit lift, 63% shorter purchase cycle.
Chomps x Circana
4.5X sales lift vs. benchmark, 15% higher spend, 9X penetration lift.
Liquid Death x LiveLift
19% incremental sales lift, 23% daily unit lift, 63% shorter purchase cycle.
The full record
A single retailer's register reveals one slice of shopper behavior. The Ibotta Performance Network captures cross-retailer, full-basket purchases, delivering a verified dataset built on real shopping transactions.
Verified, Deterministic Transaction Data: Purchases tied to real, registered consumers who showed pre-purchase intent, confirmed through direct retailer account linkage and daily purchase feeds.
Retailer-Neutral Intelligence: Independent, cross-channel visibility across mass, grocery, drug, and delivery.
LiveLift™ Optimization: Matched Audiences methodology provides in-flight measurement, enabling qualified campaigns to optimize while running.
Why leading brands partner with Ibotta
Omnichannel scale
Connect with 200M+ consumers across grocery, mass retail, last-mile delivery, and convenience channels through a single network.
Pre-purchase intent
Influence buying decisions early as consumers build digital carts, long before they arrive at the register.
Pay-per-sale accountability
Trade impressions for proven performance. Pay only for verified product sales that clear the shelf.
Closed-loop attribution
Prove true incremental sales lift backed by independent third-party validation from partners like Circana.