The loyalty advantage
Nearly all of Giant Eagle's grocery sales are loyalty-linked, which means every activation is built on a foundation of verified, habitual purchase behavior. When the same shopper returns week after week on a linked account, you can prove whether a promotion changed behavior — not just in the moment, but over time.
Unlock a regional powerhouse
Giant Eagle's core markets in the Midwest and Northeast have never been accessible through a national, performance-based digital promotions network. Ibotta is now the exclusive digital promotions provider for Giant Eagle, giving CPG brands a single point of activation into one of the most loyal regional audiences in the country.
How it works
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Step 1: Discover and link
Shoppers find your offer in the Giant Eagle app, digital circular, or myPerks hub and link it to their loyalty account.
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Step 2: Shop and redeem
The offer applies automatically at checkout when the qualifying item scans and the shopper's myPerks loyalty ID is used — in-store, pickup, or delivery.
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Step 3: Verified sales
You're charged only for the confirmed purchase — not the view, not the clip. No wasted spend.
Step 1: Discover and link
Shoppers find your offer in the Giant Eagle app, digital circular, or myPerks hub and link it to their loyalty account.
Step 2: Shop and redeem
The offer applies automatically at checkout when the qualifying item scans and the shopper's myPerks loyalty ID is used — in-store, pickup, or delivery.
Step 3: Verified sales
You're charged only for the confirmed purchase — not the view, not the clip. No wasted spend.
The Giant Eagle shopper
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Household decision-makers, ages 30–55, middle income — planned, primary-destination shoppers.
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Strong in circular merchandising — print, digital, and in-store shelf tags — creating a natural bridge from digital offer to physical shelf decision.
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Core DMAs: Pittsburgh, Cleveland, Columbus, and Erie — high-volume markets with limited prior Ibotta coverage.