Ibotta at Cannes Lions 2026

Circana: The independent validation driving our story at Cannes

The conversations we had across the stages at Cannes Lions are the ones we’ve been building toward for a long time. Now, we’re bringing that momentum home.

Explore the new Circana meta-study to see how campaigns executed through the Ibotta Performance Network outperformed traditional media benchmarks by up to 8x, delivering scale, precision, and proof.

See the 2026 Circana Study

Ibotta, Uber, and Kenvue: Rewriting commerce media at Cannes

At ADWEEK House, Ibotta sat down with Uber and Kenvue to unpack how last-mile partnerships are rewriting what commerce media looks like in 2026.

Three Strategic Takeaways:

Collapsing the Funnel: Layering digital incentives onto high-intent media turns discovery directly into a verified purchase.
Scale that Matters: Reaching consumers with Ibotta offers across the Uber Eats network, accessible to 90% of Americans.
Absolute Proof: Utilizing SKU-level, test-and-control measurement that maps an impression directly to the register.

Watch on ADWEEK

Ibotta, DoorDash, and Bimbo Bakeries: Proving the $200B convergence

At Beet.TV’s Leadership Sessions, Ibotta sat down with DoorDash and Bimbo Bakeries to address the blurring lines between trade spend and media.

Three Strategic Takeaways:

Rigorous Measurement: Moving past unverified vanity metrics to ensure brands are working with data that is actually real.
Closed-Loop Validation: Deploying independent validation partner by partner to build the most effective way to measure unit movement.
Media-Grade Performance: Proving that when promotions are held to strict media standards, they match or outperform traditional digital channels.

Moving people (and results) across the Croisette

We hit the streets of Cannes with a fleet of six custom-branded Fiat Topolinos, offering attendees 43 VIP rides over 192 blitz hours.

Each vehicle carried its own performance identity, nodding to what the Ibotta Performance Network delivers every day: Outcomes, ROI, Scale, Connectivity, Precision, and Navigation.

Cannes Lions 2026 in photos

From the main stages to the streets of the Croisette, take a look at how Ibotta brought scale, precision, and proof to the festival.

Scroll through the highlights from our panels, activations, and the Performance Fleet.

Inside the Ibotta Performance Network

As the leading promotions network in the U.S., the Ibotta Performance Network helps brands maximize incremental return through pay-per-sale efficiency, AI-driven optimization, and digital promotions at unprecedented scale.

Trusted by 3,200+ CPG brands and 2,500+ active retailers. 

Reaches 200M+ consumers. 

Delivers 8X more national offers vs. leading competitors. 

Reaches 96% of US households.

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Ibotta redefines performance at Cannes Lions 2026